Content Writing : why is it a good business strategy.......

Content writing 

If you are familiar with either digital marketing or SEO you must be familiar with the term content marketing or content writing services. And if you are not, let me break it down for you what exactly is this service and is it related to SEO or digital marketing. 

Well as per Wikipedia, “Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.”

It means writing informative and important things(maybe a blog, or classified or website content) just I am writing one, that suits your business on your business specific keywords and marketing them online to attract customers and build a customer base.

If anyone is looking for purchasing a particular product or service they would want to know about it and then make a decision to purchase it. For example you would want to know about the latest features of a laptop before purchasing a laptop or latest fashion trends before purchasing a dress.

Well imagine your customer reading about a particular product or service you are providing and getting to know about the seller or service provider i.e. you right there only, sounds amazing right. It's easy for you to stuff your website as an anchor text and drive the traffic of the blog to your company website and generate and convert the lead. If you're lucky your reader can be your customer. What you need is just the right keyword analysis and the right kind of content to generate the traffic. 

 

What are the benefits of Content Marketing?

Content marketing may seem like a hefty task and you may think it is not going to provide you enough leads as compared to the efforts that need to put in it but i can tell you some pretty benefits that may make you see content marketing in a different light: 

1.    Google is going to be impressed as it likes more content 

2. Well……Content marketing generate more sale as compared to your normal sales practice

3.  It lets you persuade the customers while they are still making a decision

4.     It's not annoying as your traditional marketing practices

5. Adds credibility to your brand and increase awareness for your product or services in potential customers

6.     It's a onetime investment that can give ROI for a longer period as the content stays on internet

7.    Grow your social media following with content marketing

8.    Your company website traffic escalates

9.    Your after sale service becomes easy and more convenient

10.    Your sales team work gets easier

11.   Higher visibility in search engine

12.     More and natural backlink building

13.     Pervasive across industries if done perfectly

14.     Doesn't cost much for trying if you're just starting

15.      It helps in SEO process

 

Now that you got the amount of benefits content marketing has as much as other digital marketing tools, you should think of investing in it as much as other tools and see the results unfolding in front of you.

A task that looks hefty can also turn out to be a magic wand and boost your sales like never before if you do it right ………

Hope it was helpful and if you want to boost your sales and try to see how much content marketing does wonders for your business you can contact us.

 

Why your business needs a good graphic design….

 Graphic Design and its importance for your business

An advertisement of your business without a good graphic design is like food without salt or sweets without sugar or jaggery, dramatic right? No, probably not. Graphic designing is one of the most important aspects of advertising your product online. The most effective way to have someone's attention is to attract and fascinate them with aesthetic images. I am quite sure none of us can ever ignore a beautiful or aesthetic picture in front of us and once you have an attractive image in front of you will try to get to know more about it.

Presenting your products or services in a presentable and aesthetic manner helps you to reach your potential customers and generate leads for your business. It's one of the most effective ways of generating leads. I mean if you think from a customer's perspective you will get the point. We all have been customers in our daily life and you know you are most likely to opt for visually better options like dresses with a pretty catalogue or decorative lights with better combinations or a product with better packaging in a shopping mall or you are most likely to enter a shop that has better architecture or show pieces. Just like this your potential or targeted customers will be more attracted to aesthetic advertising. Did I also say it adds a little bit of branding to your company’s name? 

 

Let’s just look at what graphic means in a wider sense and not just good designing …………

Graphic Design is an art/skill to visually communicate with your existing or potential customers and generate leads using aesthetic/visually appealing text, image, site, videos, presentations,  posters,  logo,  banner, icons,etc.

Graphic Designers use typography, photography, iconography and illustration to visually appealing designs. Graphic Designing is not making everything colorful to make it attractive but to make it pleasant to eyes, using the right color combination, using the right text font style and size, placing the symbol at the right place and making an attractive logo.

 

Let’s just quickly look at some point that can tell you why your business needs a good graphic designing: 

 

          1. Your Custom Logo Can Establish Your Brand’s Credibility 

   - An aesthetically designed custom logo adds credibility to your brand. Just some efforts in designing an originally designed and conceived logo can make your brand look amazing.

     2. It's The Best Way To Advertise Your Business                    

-A good graphic can help your brand get traction with your potential/targeted customers and a badly designed advertisement can pass on as an annoying noise.

3.   A Well Designed Website Would Do It For You

-If you want your potential lead to stay on the website and explore your work a little to convert the lead you need to make sure the designing of your website make it happen i.e. it should be easy to use, faster to load, easy to interpret, attractive to look at and informative at reading.

4.  Your Catalogue Designing Matters 

-A badly designed catalogue can ruin the prospectus of getting a lead. It leaves the wrong impression that your product is not worthy enough to buy. That's why a good catalogue design really helps in converting potential customers to customers.

5. Your Social Media Presence And Followers Are Important

-by using intelligently designed and aesthetically beautiful images you can create an amazing and effective social media presence that ultimately helps in establishing brand and generating leads

6. Presenting Your Point In A Better Manner

-a thought by and thoroughly researched and aesthetically designed presentation for presenting your ideas and point of view is equally important.

7. A Good Packaging Is Everything

-If your products packaging is attractive you are having more chances of attracting customers than your competitor.

8. Your First Impression Can Quite Literally Be Your Last Impression

-a visually pleasant design can leave a lasting impression on your customer/visitors mind and so is the badly designed but the aftereffect of both the scenarios would be different.

9. Credibility  Building Is Everything

-sounds repetitive but credibility building is important and can happen by intelligently designing your logo, advertisement, infographics, packaging, branding, catalogues, website, etc.

10. Efficiency Improves When You Summarize Your Point In A Better Manner

-overall it helps in improving the efficiency of your business working if you express your views precisely and in a summarized manner.

11. You Can Compete And Win By A Bigger Margin Your Competitor Can 

-if you play it smart and work upon your graphic designing, you can stand out among your competitors in the eyes of customers.

12. Your Message Reaches Subtly And It Matters

-if you present your message in a pleasant manner, it reaches out, you get attention and you're heard.

13. Your Sale Enhances Than It Ever Before

-If you follow it all, it ultimately leads to better sales and lead generation and customer base building.

 

Graphic Designing may seem like an insignificant part of your business strategy but it's totally opposite if you dive into it further and look for its significance deeply. A good graphic really helps in establishing your brand and promoting you further; it can boost your sales, attract more customers and add credibility to your company. What you need is to find a good graphic designer (like us at P&P InfoTech) and hand over the job, sit back and let the magic unfold.

Hope you found it helpful and if you are interested you can contact us.

 

Latest News 2020: Did Any Impact Cause By Coronavirus-COVID19 On Digital Marketing ?

Points Covered:

1. Impact of COVID 19 on Digital Marketers.

2. Consumers Behaviour has drastically changed.

3. Bottom Lines

In this pandemic, every sector of the economy has been affected by COVID 19, including Digital Marketing, as the attack of corona virus has changed everything. More than 70% of countries are under attack of COVID. 

In such an environment Offices , Shops and all other things were facing lock down.

How the corona virus has changed in digital marketing 

Corona virus has halted every business from manufacturing to supplying.

So because of this, many businesses have temporarily paused their Digital Marketing taking concern of the employers health, now because of this the search ranking is drastically pushing down.

Digital Marketing does not give you visibility Overnight, it usually takes three to four months to gain momentum.If you really know about Digital Marketing you also have faced this. 

So,if you stop working on digital marketing you’ll get drastic downfall on your website.

Any Solution?

Yes, Definitely we will also provide you with a solution. As this is not a good time for us and the consumers are also getting everything at high rates and consumers are looking for low rate products so provide them at lower costs.

Now, if you are fresher in business so you need a 360 degree solution for digital marketing. So you can try our Digital Marketing Services, we will provide you a better experience and better growth of your business.

Bottom Line

So, want to boost up your traffic, be connected with your customers on social media, provide offers and regularly interact with them. 

And if you need your website to be on top try our best and convenience Digital Marketing Services at,

https://www.pnpuniverse.com/services.php

WHY DO A BUSINESS NEED A BETTER DIGITAL MARKETING STRATEGIES ?

 2020 with its social distancing and contact less customer engagement dictum, gave the already in-vogue Digital Marketing a new hoick. Each company has their own goals in their mindset. Most of the companies are trying to achieve their goals by convincing their customers to Purchase or try their services or product. It is somehow difficult to convince your customer in this pandemic but you have to use effective methods to convince your customers. This makes every business need better digital marketing strategies.

Now,Let's go and dive in the 5 undeniable reasons for Digital Marketing in a Business,

1. Affordability

2. Mobile Access

3. Flexibility

4. Expansion

5. Multimedia

Affordability

Digital marketing is not that much expensive as it is very less expensive than other marketing methods. And it also varies on the work we are doing.

Mobile Access

You will be shocked to know that 77% of adults only use mobile phones to gain access to social media and news etc. So mobile has been a very reliable source and a very effective source to provide your services and sell out your products to your target audience.

Flexibility

There are many ways and forms for high quality Digital Marketing including many things like banner ads, email marketing, content marketing etc. Thus by learning how to creatively do Digital Marketing now you have opened up a wide range of possibilities, It is very flexible to know your live performance.

Expansion

Nowadays online shopping is very popular. You should now expand your business online to have direct contact to your users and by expanding your business online you’ll get more traffic. There are also many tools for your brand boosting.

Multimedia

Nowadays customers have been bored reading text , They need some type of photos, video clip, or GIF. You can attract them by making a better use of these,You can also make use of some hashtags.

My Final Lines

Above lines are based on Digital Marketing strategies, To become a good marketer you need to follow above Strategies, and boom you’ll get your result.

Why You Must Have IVR & Toll Free Services

IVR & Toll Free 

Whenever you want to convey your message to someone important what do you do? Quite obviously, you message them, call them or maybe you write emails (very old, I know but still it's an option). It might cost you but the message and person are important so you will go ahead and call or message to convey the message.

Think about the time your customer (an important person, a very important person for your business) wants to contact you. What can he do , he doesn't possess your personal mobile number, well he is important but not a big client to possess personal number, of course he can email but to be honest who reads so many emails. The company’s email box must be filled with tons of messages, obviously you can't reply to them all. So if your important person wants to contact you as he has an important message to convey (could be anything - feedback, query to carry out transactions , can be a complaint regarding your service , might be having problems in using your product that needs help) what would he do? In absence of options, you may lose your loyal customer not one but many like him having similar problems. Not good for the business right? So in that case one can use  IVR & Toll free services to help your customer convey his message that too free of cost.

 

IVR & Toll Free Services

Let's just simplify a bit, most of us have heard about toll free no. of various big brands and companies and quite obviously we must have made calls on these no.s for queries or complaints or directions to use or anything, but let's quickly recap a little on what is toll free and this IVR system. 

So, Tollfree is an effective business tool that helps to manage your business after and before sale service, does a good job of marketing your product and can also give you advantage over your competitors. Toll free in simple words is a number connected to your company/business on which customers can call to give a message free of cost. Toll free numbers carry a perception around that only big and branded businesses have toll free numbers to interact with customers. Having a toll free number will help you in getting good marketing for the business. If you have a small or new business you should grab the opportunity to have a great PR for a business that has potential to generate leads.

 

Toll free number is used by many different business organizations for various purposes. Some of them include:

1.     Branding 

2.     Marketing

3.     Customer sale service

4.     Taking orders

5.     Lead generation 

6.     Solving queries

7.     Booking orders

8.     And many more

 

Now take a look at what IVR is.

I'm assuming you all must have dialed a toll free number some time in your life. I believe you must have that often, so ever noticed before speaking to your designated customer care executive you hear this prerecorded voice that doesn't listen to you but gives you instruction about things like which number to press to get connected to your customer care executive or to avail a particular service, this  is IVR. IVR i.e. Interactive Voice Response is a prerecorded message to introduce and familiarize your customer to the facility and to direct them to the designated departments, not only does this help the customers but also the business. It becomes easy to segment the calls and regularly inspect the number of calls for complaints, for queries, for directions to use, for feedback, for booking an order and make changes to your product or services accordingly. 

 

Benefits of using toll-free numbers

 

Toll free number comes with many benefits. Some of them are: 

1.     Creates a brand image, that helps in reaching out to customers with confidence

2.     Helps in generating more leads than the company could have done regularly

3.     Provides for a better customer service, so that the customers gets maximum satisfaction and bring good mouth publicity

4.     Helps in marketing campaigns, for a better promotion in potential customers and helps in getting instant feedback

5.     Round the clock customer service, so that your business can earn all the time

6.     Makes connecting with customers easy, so you don't loose on orders

7.     Receive call anywhere within the country, so you don't have to keep changing the number with your company’s location

Benefits of using IVR System

 

Using IVR along with toll free is like icing on the cake as we say ‘sone par suhaga’. IVR has many benefits of its own. Some of these are:

1.     Handling a large volume of calls

2.     Directing the customers to the right department and agent

3.     Managing calls of different kind

4.     Segmenting calls according to purpose 

5.     Maximizing customer satisfaction

6.     Segmenting customers and creating their database for the purpose of the future course of action

7.     Saving customers time on a call and bringing goodwill

8.     Makes call from any device possible

9.     Improves your call center work

10. Can help in getting customers feedback in an organized manner

 

Now you may wonder and if you're not you should, if these tools are so good I should also avail them for my business and you must. There are answers to some questions that you should answer yourself and then go ahead with it. Well why do you need, what are the different services you want to attach to the number, how much are you willing to spend on it, are you ready to take a step further, what are the number of purpose, if get the answer prepare your plan and go to your service provider (whispers: you can contact us) and explain them everything and get some knowledge on how it will function and go ahead with it.

 

IVR & Toll free is the best business tooling you can avail to help your business. It helps with the most crucial aspect of modern business customer management and customer satisfaction and that can help you to rock in your business competition. My sincere advice would be to go ahead and try and see the change yourself.

 

Thank you for the attention, I hope it was helpful and for more Information you can contact us .