Take Your Business To The Next Level

 

Digital marketing is a form of marketing in which you increase your brand awareness, values, visibility, and brand value. Many of It company provides digital marketing services which help to increase your business. it’s a way to connect with your potential client. pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce the audience to your company and convince them to buy your product or service.

Here are types of digital marketing asset

•  Brochures:

•  E-books:

• Infographics:

•  Email Template:

• Landing Page:

• Videos:

• images

• Social media pages

• Review

Digital Marketing Strategies:- when we want our business to increase and create value in online platforms. We need strategies for our business, there are so many digital marketing strategies we need to use in our business like Search Engine Optimization (SEO), Pay-Per-Click (PPC) Marketing, Webinar Production, Content Marketing (Blogging & Article Writing), Downloadable Content Offerings (eBooks, Whitepapers, Webinars), Email Marketing, Social Media Marketing, Video Production this strategy surely increase your business and create a brand value.

Reasons Why You Need A Digital marketing strategy

Digital Marketing is creating brand awareness and increase business using the internet. While building a strategy what will you do? Learn- get to know what to do? Plan- Build a plan of action, Do- follow the plan, grow- grow your business. Companies that do not have a proper strategy defined will not have a sense of what they want to do online and what will they do to handle some of the essential elements. You need to make a strategy for our business that Your Brands Becomes More Interactive, With digital marketing, you can strategically focus to reach and increase the visibility of your brand.

The Benefits Of Digital  Marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people, when you post an ad online people do like and comment and also share your post will increase your audience, this makes it easy to grow your business’s market reach. This platform not only raises awareness but actually provides you, valuable customers, as well.  It’s a Cost-effective Way to Promote a Brand

 

A broad geographic reach

Cost efficiency

Easy and convenient conversion

How Can I Increase My Business?

So if you want to increase your brand awareness and online marketing, you need digital marketing experts who can make business strategies and run your business in the right way. This way your business takes more visibility and the business grows. We have immense experience to give a service in digital marketing. We provide many services like web development, website design, graphics design, bulk SMS, cms, and eCommerce services.

 

 

Why Choose Us:-

digital marketing will be the most important determinant of business growth. Choose the best Digital Marketing Company for Your Business in 2021. Choose our team of experts to manage the more technical aspects of your marketing. We have many years of experience that we apply to deliver solutions that meet client's needs, expectations, and budgets.

 

 

Why Does Your Business Need SEO?

SEO and Its Importance for Businesses

Well before telling you why your business needs SEO, let me make you familiar with what is SEO if you are not.

Everyone knows how important it is for businesses to be online, to be on the web in this digital era and how much marketing on the web is important to succeed in the competition prevailing. There are many digital marketing tools to market on the web and SEO is most important of them. Unless and until people don't know about your existence on the internet or about the products or services you offer they are not going to buy it and will obviously visit your competitor, buy from them. SEO is going to help you to be visible on the internet, on Google searches and getting clicks, website traffic and improving your sales prospect.

SEO i.e. Search engine optimization in simple words is organically improving your websites ranking on search engines (like Google, Bing, etc.) to improve your website traffic and boost your sales organically. 

We all know pitching your product or services through outbound methods of marketing i.e. calls, door to door selling are old and annoying to customers and also does not guarantee the results as you are working on converting a non-interested customer to buy your pitch but in an inbound technique like SEO your chances  of succeeding in converting leads because you are working on pitching your products or services to those who maybe are interested in your company as they are searching for it on the net. 

So the thing is there are numerous paid tools to increase your website traffic but studies over the time have proved that organic traffic constitutes a huge part of website traffic and is more likely to convert leads. That's where SEO comes to play an important role.

Benefits of SEO for your business are numerous especially if you are new to the business and internet. Some of these are:

1.     Organic Search Traffic is mostly the main source of traffic for businesses and it can’t be replaced

2.     Enhances the experience of the user visiting your website and improves credibility

3.     Optimization for local area and nearby areas has improved the chances of small and local businesses getting customers 

4.     SEO improves the sales performance as it focuses on normally those customers who are interested in your product or services as they are searching for it

5.     While analyzing for SEO, you can also analyze the mood as well as preferences of your potential customers

6.   The most amazing thing about SEO is that it is relatively less costly than traditional marketing methods

7.   You can measure accurate as well as quantifiable results of the marketing campaign you ran. Using analytical tools you can see the after effects of the technique you used

8.     Bringing in more customers from people sitting far away. Through your website you can connect and pitch your product to those who otherwise you would have not met

9.     Your brand get more recognized and known for being on the first page and even if you potential customer doesn't click they may refer you for future reference

10.  You can have an edge over your competitors who are still stuck in traditional ways of marketing their business

11.    Last but not the least internet users usually click on the first 5 results on searching upon the result. So if you are not in the top 5 you are almost out of the race and SEO helps you to be in the race

 

Now that you know how much you can benefit from SEO, how your business can utilize SEO and how you can improve your sales without paying humongous for it. It shouldn't take long to think about an internet marketing budget and SEO to it.

The only thing that is left and important to know that you need to be patient for SEO to work in a long term. The results of SEO are not visible in seconds but they will stay for long and keep benefiting you in future.

So don't wait for long and make your query today and just let the magic unfold…

 

Content Writing : why is it a good business strategy.......

Content writing 

If you are familiar with either digital marketing or SEO you must be familiar with the term content marketing or content writing services. And if you are not, let me break it down for you what exactly is this service and is it related to SEO or digital marketing. 

Well as per Wikipedia, “Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.”

It means writing informative and important things(maybe a blog, or classified or website content) just I am writing one, that suits your business on your business specific keywords and marketing them online to attract customers and build a customer base.

If anyone is looking for purchasing a particular product or service they would want to know about it and then make a decision to purchase it. For example you would want to know about the latest features of a laptop before purchasing a laptop or latest fashion trends before purchasing a dress.

Well imagine your customer reading about a particular product or service you are providing and getting to know about the seller or service provider i.e. you right there only, sounds amazing right. It's easy for you to stuff your website as an anchor text and drive the traffic of the blog to your company website and generate and convert the lead. If you're lucky your reader can be your customer. What you need is just the right keyword analysis and the right kind of content to generate the traffic. 

 

What are the benefits of Content Marketing?

Content marketing may seem like a hefty task and you may think it is not going to provide you enough leads as compared to the efforts that need to put in it but i can tell you some pretty benefits that may make you see content marketing in a different light: 

1.    Google is going to be impressed as it likes more content 

2. Well……Content marketing generate more sale as compared to your normal sales practice

3.  It lets you persuade the customers while they are still making a decision

4.     It's not annoying as your traditional marketing practices

5. Adds credibility to your brand and increase awareness for your product or services in potential customers

6.     It's a onetime investment that can give ROI for a longer period as the content stays on internet

7.    Grow your social media following with content marketing

8.    Your company website traffic escalates

9.    Your after sale service becomes easy and more convenient

10.    Your sales team work gets easier

11.   Higher visibility in search engine

12.     More and natural backlink building

13.     Pervasive across industries if done perfectly

14.     Doesn't cost much for trying if you're just starting

15.      It helps in SEO process

 

Now that you got the amount of benefits content marketing has as much as other digital marketing tools, you should think of investing in it as much as other tools and see the results unfolding in front of you.

A task that looks hefty can also turn out to be a magic wand and boost your sales like never before if you do it right ………

Hope it was helpful and if you want to boost your sales and try to see how much content marketing does wonders for your business you can contact us.

 

Latest News 2020: Did Any Impact Cause By Coronavirus-COVID19 On Digital Marketing ?

Points Covered:

1. Impact of COVID 19 on Digital Marketers.

2. Consumers Behaviour has drastically changed.

3. Bottom Lines

In this pandemic, every sector of the economy has been affected by COVID 19, including Digital Marketing, as the attack of corona virus has changed everything. More than 70% of countries are under attack of COVID. 

In such an environment Offices , Shops and all other things were facing lock down.

How the corona virus has changed in digital marketing 

Corona virus has halted every business from manufacturing to supplying.

So because of this, many businesses have temporarily paused their Digital Marketing taking concern of the employers health, now because of this the search ranking is drastically pushing down.

Digital Marketing does not give you visibility Overnight, it usually takes three to four months to gain momentum.If you really know about Digital Marketing you also have faced this. 

So,if you stop working on digital marketing you’ll get drastic downfall on your website.

Any Solution?

Yes, Definitely we will also provide you with a solution. As this is not a good time for us and the consumers are also getting everything at high rates and consumers are looking for low rate products so provide them at lower costs.

Now, if you are fresher in business so you need a 360 degree solution for digital marketing. So you can try our Digital Marketing Services, we will provide you a better experience and better growth of your business.

Bottom Line

So, want to boost up your traffic, be connected with your customers on social media, provide offers and regularly interact with them. 

And if you need your website to be on top try our best and convenience Digital Marketing Services at,

https://www.pnpuniverse.com/services.php

WHY DO A BUSINESS NEED A BETTER DIGITAL MARKETING STRATEGIES ?

 2020 with its social distancing and contact less customer engagement dictum, gave the already in-vogue Digital Marketing a new hoick. Each company has their own goals in their mindset. Most of the companies are trying to achieve their goals by convincing their customers to Purchase or try their services or product. It is somehow difficult to convince your customer in this pandemic but you have to use effective methods to convince your customers. This makes every business need better digital marketing strategies.

Now,Let's go and dive in the 5 undeniable reasons for Digital Marketing in a Business,

1. Affordability

2. Mobile Access

3. Flexibility

4. Expansion

5. Multimedia

Affordability

Digital marketing is not that much expensive as it is very less expensive than other marketing methods. And it also varies on the work we are doing.

Mobile Access

You will be shocked to know that 77% of adults only use mobile phones to gain access to social media and news etc. So mobile has been a very reliable source and a very effective source to provide your services and sell out your products to your target audience.

Flexibility

There are many ways and forms for high quality Digital Marketing including many things like banner ads, email marketing, content marketing etc. Thus by learning how to creatively do Digital Marketing now you have opened up a wide range of possibilities, It is very flexible to know your live performance.

Expansion

Nowadays online shopping is very popular. You should now expand your business online to have direct contact to your users and by expanding your business online you’ll get more traffic. There are also many tools for your brand boosting.

Multimedia

Nowadays customers have been bored reading text , They need some type of photos, video clip, or GIF. You can attract them by making a better use of these,You can also make use of some hashtags.

My Final Lines

Above lines are based on Digital Marketing strategies, To become a good marketer you need to follow above Strategies, and boom you’ll get your result.

Digital Marketing - Explanation , Importance and Tools

Digital Marketing 

The world is going digital. Anything you do and anywhere you go, everything is online. So is the business world. Businesses are going digital so is the need for their marketing. We need to promote our businesses online now more than anytime.

Marketing through digital means is used across the spectrum by all the industries. In this digital world, everyone wants to make use of a digital platform for their promotion whether its business manufacturing products or providing services, or educational institutions promoting their admission procedures, or political parties woo people to vote for them.

 

In this blog I'm going to explain a little about digital marketing and some of its tools. 

Before you get bored, let's first look at what digital marketing is. Wikipedia says , “Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”  In simple words, digital marketing is promotion of stuff through online mediums like social media, emails, search engine, mobile apps, etc. It is also called Internet marketing, e-marketing and web marketing .

Benefits of Digital Marketing

Digital marketing helps to interact more with the potential customers, getting feedback from digital marketing is more quick and precise, and it helps in getting to know the customer bases more clearly and understanding the market trends more easily than the traditional methods. Digital marketing comes with many benefits. Some of those benefits are:

1. Customer awareness and engagement 

Digital marketing makes it easier to make your product or services more approachable to potential customers; they can be made more known to the existence of the product or services in the market and it in turn can boost the sales. 

Not only you can be more visible to the potential customer but through digital marketing you can engage more with the existing customer. Engaging with potential or existing customers helps businesses get better ideas to implement to make changes and to attract more customers.

2.             Helps in building a loyal customer base

Once a customer visits your site and buys your product or services and gets satisfied with the after sale communication, they will want to visit it more for future needs. That aside but digital marketing plays a role in bringing your old customer back to your site. Through email marketing we can remind him about past transactions with your company and persuade him to visit and again.

3.             Word of mouth becomes more easy

Digital marketing makes spreading of your product or services through customer feedback even more easy. Happy customers may share your site link through social media. And this makes the spread of your site more rapid.

4.               Pocket friendly and more effective  

Digital marketing is more pocket friendly and effective than traditional marketing methods. It involves less cost than you may incur while using traditional tools like billboards, TV advertising, newspaper advertisement, etc. Not only is digital marketing more cost friendly but also effective as you get instant feedback and report on how effective your marketing was and how the customer responded to it.

5.             Helps in getting the customer base better

Customers actively spend their time on various online platforms and it's possible they may not behave the way your marketing report told you and it's obvious but you can get to know how they behave with respect to your product through digital platforms and tools. Get to know your customer and make strategies accordingly.

 

Categories of Digital Marketing

Digital marketing comes with blends of technique/tools. A good blend of all or some techniques is good for your business or a business specific technique is also good. Here are some the technique/tools:

1.  Search Engine Optimization(SEO)

To get your website to the top on a search engine a good SEO is very important. SEO (Search Engine Optimization) is a technique to get your website rank higher on search engines results. It is a blend of techniques used by experts to make your website more visible to potential customers either through paid channels or through organic techniques. SEO techniques can help in driving traffic from potential customers to your website. SEO is mostly keyword specific, there are hundreds of businesses like yours on the internet and they are also in need and wish to get ranked on search engine results on the same keywords specific as yours. A good SEO can help you to run fast your competitor. 

2.              PPC Services 

Pay-Per-Click (PPC) advertising or Paid search is a method of driving traffic to your site through advertising your content on certain keywords search results, by paying the publisher money for every click on the advertisement. They can be very helpful in getting to the target customers through specific keywords results. These can also be very effective because they are based on study of online behavior of the target audience.

Popular forms of PPC services are: Google ads, Paid ads on Facebook, Twitter Ads campaigns, Sponsored Messages on LinkedIn. 

3.              Social Media Optimization

You may confuse it with social media marketing but it's different. Social media optimization is making your social media account more visible and accessible to the potential customers who visit your site. Directing your potential customers to your social media account can prove to be very effective as following the social media can keep your customer updated on your future course of actions. Social media optimization makes sure your customers are easily redirected to your related social media pages without broken links. Facebook, Instagram, LinkedIn, Twitter are some examples of social media accounts you can use for redirecting your customer to as they are widely used. 

4.              YouTube SEO

YouTube SEO just like SEO is ranking your YouTube videos on top of search results. It is also keywords specific just like SEO. It involves ranking of not only videos but your channel, playlist and increasing viewer by ranking higher on keyword specific results. Since the search engine bots can't watch the videos YouTube SEO rely highly on text associated with videos and tags. To do your YouTube SEO you need to be more acquainted with YouTube algorithm and keyword research techniques. That done you can rank well on YouTube.

5.              Online Reputation Management

Online reputation management may feel similar to online PR but it's slightly different. It's important to keep a tab on what people have to say about you or your business online. Wrong rumors or negative reviews by an unsatisfied customer can harm your reputation in a big way. While you can pay to give yourself a good review, negative news grows faster than the good one and the search engine only cares about popularity .So it's extremely important for you to manage the bad news on the internet from any end and for that you someone to manage your online reputation because it's clearly not in your hand . There are techniques used by experts to interact with those spreading rumors, refuting their wrong claims and apologizing to the customer who is angry. And thus build a great online reputation.

6.              Online Lead Generation

In simple terms a lead is your potential customer and lead generation is to bring your potential customer to eventually become your customer. 

In simple terms online lead generation is bringing prospective customers to your website and business pages and persuades them through an online channel to become the customer and buy something.

Online lead generation can be done through many channels some of them are:

1.   Social media 

2.   Email  marketing 

3.   Online advertising 

4.   Content marketing

5.   Website optimization

 

Digital marketing is a vast jungle but an effective one. The correct as well as intelligent digital marketing can do wonders to your business. You just need to choose the right company to deliver you these services and just watch the magic unfold.

Hope, we were helpful and you will visit our services.