Content Writing : why is it a good business strategy.......

Content writing 

If you are familiar with either digital marketing or SEO you must be familiar with the term content marketing or content writing services. And if you are not, let me break it down for you what exactly is this service and is it related to SEO or digital marketing. 

Well as per Wikipedia, “Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.”

It means writing informative and important things(maybe a blog, or classified or website content) just I am writing one, that suits your business on your business specific keywords and marketing them online to attract customers and build a customer base.

If anyone is looking for purchasing a particular product or service they would want to know about it and then make a decision to purchase it. For example you would want to know about the latest features of a laptop before purchasing a laptop or latest fashion trends before purchasing a dress.

Well imagine your customer reading about a particular product or service you are providing and getting to know about the seller or service provider i.e. you right there only, sounds amazing right. It's easy for you to stuff your website as an anchor text and drive the traffic of the blog to your company website and generate and convert the lead. If you're lucky your reader can be your customer. What you need is just the right keyword analysis and the right kind of content to generate the traffic. 

 

What are the benefits of Content Marketing?

Content marketing may seem like a hefty task and you may think it is not going to provide you enough leads as compared to the efforts that need to put in it but i can tell you some pretty benefits that may make you see content marketing in a different light: 

1.    Google is going to be impressed as it likes more content 

2. Well……Content marketing generate more sale as compared to your normal sales practice

3.  It lets you persuade the customers while they are still making a decision

4.     It's not annoying as your traditional marketing practices

5. Adds credibility to your brand and increase awareness for your product or services in potential customers

6.     It's a onetime investment that can give ROI for a longer period as the content stays on internet

7.    Grow your social media following with content marketing

8.    Your company website traffic escalates

9.    Your after sale service becomes easy and more convenient

10.    Your sales team work gets easier

11.   Higher visibility in search engine

12.     More and natural backlink building

13.     Pervasive across industries if done perfectly

14.     Doesn't cost much for trying if you're just starting

15.      It helps in SEO process

 

Now that you got the amount of benefits content marketing has as much as other digital marketing tools, you should think of investing in it as much as other tools and see the results unfolding in front of you.

A task that looks hefty can also turn out to be a magic wand and boost your sales like never before if you do it right ………

Hope it was helpful and if you want to boost your sales and try to see how much content marketing does wonders for your business you can contact us.

 

Why your business needs a good graphic design….

 Graphic Design and its importance for your business

An advertisement of your business without a good graphic design is like food without salt or sweets without sugar or jaggery, dramatic right? No, probably not. Graphic designing is one of the most important aspects of advertising your product online. The most effective way to have someone's attention is to attract and fascinate them with aesthetic images. I am quite sure none of us can ever ignore a beautiful or aesthetic picture in front of us and once you have an attractive image in front of you will try to get to know more about it.

Presenting your products or services in a presentable and aesthetic manner helps you to reach your potential customers and generate leads for your business. It's one of the most effective ways of generating leads. I mean if you think from a customer's perspective you will get the point. We all have been customers in our daily life and you know you are most likely to opt for visually better options like dresses with a pretty catalogue or decorative lights with better combinations or a product with better packaging in a shopping mall or you are most likely to enter a shop that has better architecture or show pieces. Just like this your potential or targeted customers will be more attracted to aesthetic advertising. Did I also say it adds a little bit of branding to your company’s name? 

 

Let’s just look at what graphic means in a wider sense and not just good designing …………

Graphic Design is an art/skill to visually communicate with your existing or potential customers and generate leads using aesthetic/visually appealing text, image, site, videos, presentations,  posters,  logo,  banner, icons,etc.

Graphic Designers use typography, photography, iconography and illustration to visually appealing designs. Graphic Designing is not making everything colorful to make it attractive but to make it pleasant to eyes, using the right color combination, using the right text font style and size, placing the symbol at the right place and making an attractive logo.

 

Let’s just quickly look at some point that can tell you why your business needs a good graphic designing: 

 

          1. Your Custom Logo Can Establish Your Brand’s Credibility 

   - An aesthetically designed custom logo adds credibility to your brand. Just some efforts in designing an originally designed and conceived logo can make your brand look amazing.

     2. It's The Best Way To Advertise Your Business                    

-A good graphic can help your brand get traction with your potential/targeted customers and a badly designed advertisement can pass on as an annoying noise.

3.   A Well Designed Website Would Do It For You

-If you want your potential lead to stay on the website and explore your work a little to convert the lead you need to make sure the designing of your website make it happen i.e. it should be easy to use, faster to load, easy to interpret, attractive to look at and informative at reading.

4.  Your Catalogue Designing Matters 

-A badly designed catalogue can ruin the prospectus of getting a lead. It leaves the wrong impression that your product is not worthy enough to buy. That's why a good catalogue design really helps in converting potential customers to customers.

5. Your Social Media Presence And Followers Are Important

-by using intelligently designed and aesthetically beautiful images you can create an amazing and effective social media presence that ultimately helps in establishing brand and generating leads

6. Presenting Your Point In A Better Manner

-a thought by and thoroughly researched and aesthetically designed presentation for presenting your ideas and point of view is equally important.

7. A Good Packaging Is Everything

-If your products packaging is attractive you are having more chances of attracting customers than your competitor.

8. Your First Impression Can Quite Literally Be Your Last Impression

-a visually pleasant design can leave a lasting impression on your customer/visitors mind and so is the badly designed but the aftereffect of both the scenarios would be different.

9. Credibility  Building Is Everything

-sounds repetitive but credibility building is important and can happen by intelligently designing your logo, advertisement, infographics, packaging, branding, catalogues, website, etc.

10. Efficiency Improves When You Summarize Your Point In A Better Manner

-overall it helps in improving the efficiency of your business working if you express your views precisely and in a summarized manner.

11. You Can Compete And Win By A Bigger Margin Your Competitor Can 

-if you play it smart and work upon your graphic designing, you can stand out among your competitors in the eyes of customers.

12. Your Message Reaches Subtly And It Matters

-if you present your message in a pleasant manner, it reaches out, you get attention and you're heard.

13. Your Sale Enhances Than It Ever Before

-If you follow it all, it ultimately leads to better sales and lead generation and customer base building.

 

Graphic Designing may seem like an insignificant part of your business strategy but it's totally opposite if you dive into it further and look for its significance deeply. A good graphic really helps in establishing your brand and promoting you further; it can boost your sales, attract more customers and add credibility to your company. What you need is to find a good graphic designer (like us at P&P InfoTech) and hand over the job, sit back and let the magic unfold.

Hope you found it helpful and if you are interested you can contact us.