Why Does Your Business Need SEO?

SEO and Its Importance for Businesses

Well before telling you why your business needs SEO, let me make you familiar with what is SEO if you are not.

Everyone knows how important it is for businesses to be online, to be on the web in this digital era and how much marketing on the web is important to succeed in the competition prevailing. There are many digital marketing tools to market on the web and SEO is most important of them. Unless and until people don't know about your existence on the internet or about the products or services you offer they are not going to buy it and will obviously visit your competitor, buy from them. SEO is going to help you to be visible on the internet, on Google searches and getting clicks, website traffic and improving your sales prospect.

SEO i.e. Search engine optimization in simple words is organically improving your websites ranking on search engines (like Google, Bing, etc.) to improve your website traffic and boost your sales organically. 

We all know pitching your product or services through outbound methods of marketing i.e. calls, door to door selling are old and annoying to customers and also does not guarantee the results as you are working on converting a non-interested customer to buy your pitch but in an inbound technique like SEO your chances  of succeeding in converting leads because you are working on pitching your products or services to those who maybe are interested in your company as they are searching for it on the net. 

So the thing is there are numerous paid tools to increase your website traffic but studies over the time have proved that organic traffic constitutes a huge part of website traffic and is more likely to convert leads. That's where SEO comes to play an important role.

Benefits of SEO for your business are numerous especially if you are new to the business and internet. Some of these are:

1.     Organic Search Traffic is mostly the main source of traffic for businesses and it can’t be replaced

2.     Enhances the experience of the user visiting your website and improves credibility

3.     Optimization for local area and nearby areas has improved the chances of small and local businesses getting customers 

4.     SEO improves the sales performance as it focuses on normally those customers who are interested in your product or services as they are searching for it

5.     While analyzing for SEO, you can also analyze the mood as well as preferences of your potential customers

6.   The most amazing thing about SEO is that it is relatively less costly than traditional marketing methods

7.   You can measure accurate as well as quantifiable results of the marketing campaign you ran. Using analytical tools you can see the after effects of the technique you used

8.     Bringing in more customers from people sitting far away. Through your website you can connect and pitch your product to those who otherwise you would have not met

9.     Your brand get more recognized and known for being on the first page and even if you potential customer doesn't click they may refer you for future reference

10.  You can have an edge over your competitors who are still stuck in traditional ways of marketing their business

11.    Last but not the least internet users usually click on the first 5 results on searching upon the result. So if you are not in the top 5 you are almost out of the race and SEO helps you to be in the race

 

Now that you know how much you can benefit from SEO, how your business can utilize SEO and how you can improve your sales without paying humongous for it. It shouldn't take long to think about an internet marketing budget and SEO to it.

The only thing that is left and important to know that you need to be patient for SEO to work in a long term. The results of SEO are not visible in seconds but they will stay for long and keep benefiting you in future.

So don't wait for long and make your query today and just let the magic unfold…

 

Digital Marketing - Explanation , Importance and Tools

Digital Marketing 

The world is going digital. Anything you do and anywhere you go, everything is online. So is the business world. Businesses are going digital so is the need for their marketing. We need to promote our businesses online now more than anytime.

Marketing through digital means is used across the spectrum by all the industries. In this digital world, everyone wants to make use of a digital platform for their promotion whether its business manufacturing products or providing services, or educational institutions promoting their admission procedures, or political parties woo people to vote for them.

 

In this blog I'm going to explain a little about digital marketing and some of its tools. 

Before you get bored, let's first look at what digital marketing is. Wikipedia says , “Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”  In simple words, digital marketing is promotion of stuff through online mediums like social media, emails, search engine, mobile apps, etc. It is also called Internet marketing, e-marketing and web marketing .

Benefits of Digital Marketing

Digital marketing helps to interact more with the potential customers, getting feedback from digital marketing is more quick and precise, and it helps in getting to know the customer bases more clearly and understanding the market trends more easily than the traditional methods. Digital marketing comes with many benefits. Some of those benefits are:

1. Customer awareness and engagement 

Digital marketing makes it easier to make your product or services more approachable to potential customers; they can be made more known to the existence of the product or services in the market and it in turn can boost the sales. 

Not only you can be more visible to the potential customer but through digital marketing you can engage more with the existing customer. Engaging with potential or existing customers helps businesses get better ideas to implement to make changes and to attract more customers.

2.             Helps in building a loyal customer base

Once a customer visits your site and buys your product or services and gets satisfied with the after sale communication, they will want to visit it more for future needs. That aside but digital marketing plays a role in bringing your old customer back to your site. Through email marketing we can remind him about past transactions with your company and persuade him to visit and again.

3.             Word of mouth becomes more easy

Digital marketing makes spreading of your product or services through customer feedback even more easy. Happy customers may share your site link through social media. And this makes the spread of your site more rapid.

4.               Pocket friendly and more effective  

Digital marketing is more pocket friendly and effective than traditional marketing methods. It involves less cost than you may incur while using traditional tools like billboards, TV advertising, newspaper advertisement, etc. Not only is digital marketing more cost friendly but also effective as you get instant feedback and report on how effective your marketing was and how the customer responded to it.

5.             Helps in getting the customer base better

Customers actively spend their time on various online platforms and it's possible they may not behave the way your marketing report told you and it's obvious but you can get to know how they behave with respect to your product through digital platforms and tools. Get to know your customer and make strategies accordingly.

 

Categories of Digital Marketing

Digital marketing comes with blends of technique/tools. A good blend of all or some techniques is good for your business or a business specific technique is also good. Here are some the technique/tools:

1.  Search Engine Optimization(SEO)

To get your website to the top on a search engine a good SEO is very important. SEO (Search Engine Optimization) is a technique to get your website rank higher on search engines results. It is a blend of techniques used by experts to make your website more visible to potential customers either through paid channels or through organic techniques. SEO techniques can help in driving traffic from potential customers to your website. SEO is mostly keyword specific, there are hundreds of businesses like yours on the internet and they are also in need and wish to get ranked on search engine results on the same keywords specific as yours. A good SEO can help you to run fast your competitor. 

2.              PPC Services 

Pay-Per-Click (PPC) advertising or Paid search is a method of driving traffic to your site through advertising your content on certain keywords search results, by paying the publisher money for every click on the advertisement. They can be very helpful in getting to the target customers through specific keywords results. These can also be very effective because they are based on study of online behavior of the target audience.

Popular forms of PPC services are: Google ads, Paid ads on Facebook, Twitter Ads campaigns, Sponsored Messages on LinkedIn. 

3.              Social Media Optimization

You may confuse it with social media marketing but it's different. Social media optimization is making your social media account more visible and accessible to the potential customers who visit your site. Directing your potential customers to your social media account can prove to be very effective as following the social media can keep your customer updated on your future course of actions. Social media optimization makes sure your customers are easily redirected to your related social media pages without broken links. Facebook, Instagram, LinkedIn, Twitter are some examples of social media accounts you can use for redirecting your customer to as they are widely used. 

4.              YouTube SEO

YouTube SEO just like SEO is ranking your YouTube videos on top of search results. It is also keywords specific just like SEO. It involves ranking of not only videos but your channel, playlist and increasing viewer by ranking higher on keyword specific results. Since the search engine bots can't watch the videos YouTube SEO rely highly on text associated with videos and tags. To do your YouTube SEO you need to be more acquainted with YouTube algorithm and keyword research techniques. That done you can rank well on YouTube.

5.              Online Reputation Management

Online reputation management may feel similar to online PR but it's slightly different. It's important to keep a tab on what people have to say about you or your business online. Wrong rumors or negative reviews by an unsatisfied customer can harm your reputation in a big way. While you can pay to give yourself a good review, negative news grows faster than the good one and the search engine only cares about popularity .So it's extremely important for you to manage the bad news on the internet from any end and for that you someone to manage your online reputation because it's clearly not in your hand . There are techniques used by experts to interact with those spreading rumors, refuting their wrong claims and apologizing to the customer who is angry. And thus build a great online reputation.

6.              Online Lead Generation

In simple terms a lead is your potential customer and lead generation is to bring your potential customer to eventually become your customer. 

In simple terms online lead generation is bringing prospective customers to your website and business pages and persuades them through an online channel to become the customer and buy something.

Online lead generation can be done through many channels some of them are:

1.   Social media 

2.   Email  marketing 

3.   Online advertising 

4.   Content marketing

5.   Website optimization

 

Digital marketing is a vast jungle but an effective one. The correct as well as intelligent digital marketing can do wonders to your business. You just need to choose the right company to deliver you these services and just watch the magic unfold.

Hope, we were helpful and you will visit our services.

15 well-tried ways for Increasing Organic Traffic in 2017

Many business owners understand both the benefits of SEO and the sheer potential for transforming organic visitors into long-term paying customers. But the issue isn't so much realizing that there is a benefit as much as it is finding strategies that work.

Instead of providing you with hypothetical ways that can contribute to the increase in your site's organic traffic, I asked 17 SEO experts for their proven strategies that have led to their own businesses' growth.

1. Connect with influencers

Finding and building relationships with influencers in your niche can have incredible advantages.

Jason Quey, a growth hacker who is known for his ability to connect with influencers and share their growth stories, says: "I build relationships with influential bloggers in my niche and find ways to authentically feature them. When I've done this in the past, I've managed to quickly build over 40 high-quality backlinks in very little time."

But Jason isn't the only one using this technique. Daniel Knowlton, an experienced digital marketer, says: "I create a list of the top influencers on a specific topic and then reach out to them via email and on social. My Content Marketing 2016: Top 100 Influencers post gets more organic traffic than any other page on our website due to influencer shares."

Benjamin Beck uses a similar method as well: "I've found that the best way to increase organic traffic is to get links from the influencers in the niche I am working in. One of my favorite ways to break the ice and build a relationship with these influencers is by creating a badge and post that features them as the experts they are.

"Who doesn't like getting recognition?

"I let each influencer have a badge so they can show it off on their site which builds links back to my site. Even if they don't use the badge I now have a relationship with the influencer and can find several ways to work together. Which will help my organic traffic even more!"

The added benefit of including influencers in your content is that you build an ongoing relationship with them and can continue working together in the future.

2. Use Facebook groups

There are hundreds (if not thousands) of marketing-related groups on Facebook, and a vast majority of these groups are open to anyone interested in joining.

Danavir Sarria of Copy Monk uses Facebook groups to interact with other marketers. He says: "If you become friends with group owners, deliver content, and become part of the community, Facebook groups become an amazing source of organic traffic. Plus, because of the nature of the group, word spreads fast. So you may get a lot of benefits besides traffic, such as general awareness, influence, and you may even be followed by other influencers in your market."

Some Facebook groups you might join are The Content Marketing Lounge, Women in Content Marketing, Digital Marketing Questions, and MarketingProfs.

3. Prioritize keywords

Having a strong keyword strategy is vital, not only to increase your traffic but also to increase traffic that converts. Identifying which keywords to rank for is a strategy in and of itself.

Shanelle Mullin of ConversionXL says: "My 'quick strategy' for boosting organic traffic is to play the long game. It's the only way to win in the long-term.

"Find the most impactful keyword, find the content that's already ranking well for that keyword, write something that's better than everything else out there, promote it far and wide (cold outreach, warm outreach, outreach to those mentioned, etc.), and then reach out to everyone who is linking to those lesser pieces of content to tell them about your extraordinary piece of content.

"Repeat that process for an entire list of prioritized keywords."

That method is a scalable process for increasing your organic traffic long-term.

4. Create noteworthy content

What exactly is "noteworthy content"? Well, Ashley Faulkes of Mad Lemmings says: "To boost my organic traffic I create noteworthy content that gets influencers' and webmasters' or gatekeepers' attention. That means creating the best piece of content on a given topic and then using outreach to get links—in roundups, specific posts, guest post placements, or any other way I can. You can see a recent example of this with a post I did on creating the best SEO content."

Ashley's strategy also has the beneficial side effect of getting a lot of social shares!

5. Track your competitors

If your competitors are already ranking for all of the same keywords you're trying to target, and they are getting tons of organic traffic, clearly they are doing something right.

Ajay Paghdal, the owner of a search engine optimization company, says: "I develop a premium piece of content blueprinted from a previously successful competitor post and target 500+ bloggers who would find it linkable with a compelling offer."

It's important to offer those you are outreaching to, something of value. Otherwise, why would they help you out?

6. Use affiliate marketing

An affiliate marketing strategy includes benefits for both parties. Wilson Hung of Kettle and Fire, a grass-fed-beef bone broth vendor, says: "If you have an affiliate marketing strategy, leverage your existing affiliates' relationships to build links to your pages by contributing high-quality content to them. Aim for just a couple link placements; one will be the affiliate link, and the other will be a link to the page you're aiming to rank for.

"It's a win/win because affiliates get content as well as affiliate commissions, and you become a regular contributor. It's much easier than sending cold guest post pitches."

Finding a mutually advantageous transaction can lead to better results at a much faster pace.

7. Use data and metrics

Sounds straightforward, right? But some marketers fail to remember the advantages of good old data and metrics. Casey Armstrong of Bigcommerce, says: "Stop neglecting Google Search Console and dig into query data for top-performing URLs."

What he means by that is to start tapping into your Google Analytics and Webmaster Tools to find what content on your site is performing well and converting well. Chances are, if one blog post is already convincing people to buy your product, you should focus on optimizing that post.

8. Mention other businesses

People love hearing that someone mentioned them in a blog post or article. Reaching out to companies to let them know you gave them a shout-out could result in some additional social shares.

James Scherer of Wishpond says: "An element of creating content which generates organic traffic is mentioning your favorite tools and thought-leaders and then informing them of the mention.

"For instance, I could quote Jason Miller (Manager of Content at LinkedIn)...

"'Adding influencers to your content initiatives in the form of quotes, callouts, and short interviews help validate your own good content while helping to promote the influencers in your industry. It's a win-win-win—for you, the influencers, and, ultimately, your audience.'

"And then I email Jason, or Tweet him, or DM if I don't have his email address, and let him know of his inclusion. Best-case scenario, Jason sees the value of the rest of my article, appreciates the mention, and shares my content with his own network. Worst case, I've improved the value of my article and validated this answer with a quote from someone who readers trust and respect."

You're probably already mentioning and linking to plenty of relevant resources in your own content. The only step you're missing is telling those mentioned that they were included in your post.

9. Use visual content

There is immense potential for gaining an increase in revenue with infographic design, video production, and SlideShare presentations.

Ross Simmonds, entrepreneur and speaker, says: "I repurpose visual content such as SlideShare decks and infographics into content assets placed in guest blog posts that include links back to key resources and articles."

You can also use the "guest-o-graphic" approach and create visuals for different influencers. There are plenty of graphic design tools that can make this process not only easier but also faster.

10. Tag people in your tweets

It may seem simple, but it's not often done: tagging people in tweets.

Shayla Price, an experienced digital marketer says: "When tweeting content, I tag relevant people to encourage them to click the link."

Simply find people who have tweeted similar content in the past using a tool like Buzzsumo, and tag them in your tweets.

11. Take advantage of high-DA sites

Guest posting or content collaborations are a great way to build quality links on sites that have high domain authority (DA).

Jonathan Dane of Klient Boost says: "Before having any domain authority, I would piggyback off well established blogs and use my focus keywords that I'd want to rank for, but on their blog. This helps me eventually own multiple articles around the same topic so I can be on the first page of Google."

You can google which sites accept guest contributions and pitch them ideas that you think their audiences will like. Many sites have a contributions form that you need to fill out.

12. Target keywords one at a time

To target just one main word, you can follow the advice of Ty Magnin of App Cues: "We focus on one short-tail keyword at a time that relates to our product. We develop content around that short-tail keyword, backing ourselves into a central 'hub post' that we promote via internal links, promotion, and guest posting to rank on our short-tail keyword."

Short-tail keywords help you rank for one specific word. This can eventually help you rank for longer phrases or concepts that include that keyword, thus staying top of mind for your customers.

13. Update existing content

If you have existing content that was published years ago, chances are there has been new research about the concepts you wrote about.

Adam Connell says: "I update and improve old blog posts that have lost rankings for keywords that used to drive traffic. Then I add a note to the post that it's been updated and re-promote it like I would a new post."

Republishing content is a good way to get new subscribers to see that content. Content relaunches have been known to provide quick bursts of organic traffic.

14. Identify already-ranking content

If you use a tool like Moz to track your keywords, look at which content is ranking within the first three pages but not necessarily in the top search results. Jacob MacMillen says: "The quickest way to boost organic traffic is to identify content on your site that is already ranking within Google's first three pages for relevant keywords, and then further expand and optimize that content around those keywords."

15. Get social shares

Many people believe that social shares are a vanity metric that doesn't impact your organic traffic, but Nadav Dakner of Inbound Junction thinks differently: "While the jury may still be out on the hard-and-fast connection between social engagement and organic ranking, the correlation in my work is clear: The more popular an article is on social, the more organic traffic it receives. This may be an indication that Google does indeed pay attention to 'social signals,' or it may simply be that the more attention an article on social gets the more likely it is to earn backlinks.

"The other connection that social media engagement provides is a lower overall bounce rate. These things have a direct impact on how search engines rank a webpage. Either way, investing in promotion on social media (both through paid avenues as well as through influencer friendships) is a must."

These 15 strategies are not the only possible methods that work for increasing your organic traffic, but they have been proven time and time again. Increasing your organic traffic should be a long-term plan. If you want strong results that last, it takes consistency and effort. Consider these strategies the first step toward finding those results.

refer from-marketingprofs

Google targets ‘fake news,’ offensive search suggestions in search

Google is making changes to its search in order to fight fake news, and offensive suggestions in auto-complete. Google has sprinkled some new ingredients into its search engine in an effort to prevent bogus information and offensive suggestions from souring its results.

The changes have been in the works for four months, but Google hadn’t publicly discussed most of them until now. The announcement in a blog post Tuesday reflects Google’s confidence in a new screening system designed to reduce the chances that its influential search engine will highlight untrue stories about people and events, a phenomenon commonly referred to as “fake news.”
“It’s not a problem that is going to go all the way to zero, but we now think we can stay a step ahead of things,” said Ben Gomes, Google’s vice president of engineering for search.

CORRECTING AUTOCOMPLETE

Besides taking steps to block fake news from appearing in its search results, Google also has reprogrammed a popular feature that automatically tries to predict what a person is looking for as a search request as being typed. The tool, called “autocomplete,” has been overhauled to omit derogatory suggestions, such as “are women evil,” or recommendations that promote violence.

Google also adding a feedback option that will enable users to complain about objectionable autocomplete suggestions so a human can review the wording.

Facebook, where fake news stories and other hoaxes have widely circulated on its social network, also has been trying to stem the tide of misleading information by working with The Associated Press and other news organizations to review suspect stories and set the record straight when warranted. Facebook also has provided its nearly 2 billion users ways to identify posts believed to contain false information, something that Google is now allowing users of its search engine to do for some of the news snippets featured in its results.

WHY GOOGLE CARES

Google began attacking fake news in late December after several embarrassing examples of misleading information appeared near the top of its search engine. Among other things, Google’s search engine pointed to a website that incorrectly reported then President-elect Donald Trump had won the popular vote in the US election , that President Barack Obama was planning a coup and that the Holocaust never occurred during World War II.

Only about 0.25 percent of Google’s search results were being polluted with falsehoods, Gomes said. But that was still enough to threaten the integrity of a search engine that processes billions of search requests per day largely because it is widely regarded as the internet’s most authoritative source of information.
“They have a lot riding on this, reputation wise,” said Lucy Dalglish, who has been tracking the flow of false information as dean of the University of Maryland’s journalism department. “If your whole business model is based turning up the best search results, but those results turn up stuff that is total crap, where does that get you?”

To address the problem, Google began revising the closely guarded algorithms that generate its search with the help of 10,000 people who rate the quality and reliability of the recommendations during tests. Google also rewrote its 140-page book of rating guidelines that help the quality-control evaluators make their assessments.

GOOGLE AS REFEREE
Fighting fake news can be tricky because in some cases what is viewed as being blatantly misleading by one person might be interpreted as being mostly true by another. If Google, Facebook or other companies trying to block false information err in their judgment calls, they risk being accused of censorship or playing favorites.

But doing nothing to combat fake news would probably have caused even bigger headaches.

If too much misleading information appears in Google’s search results, the damage could go beyond harm to its reputation for reliability. It could also spook risk-averse advertisers, who don’t want their brands tied to content that can’t be trusted, said Larry Chiagouris, a marketing professor at Pace University in New York.


“Fake news is careening out of control in some people’s eyes, so advertisers are getting very skittish about it,” Chiagouris said. “Anything Google can do to show it is trying to put a lid on it and prevent it from getting out of hand, it will be seen as a good thing.”

Although it also sells ads on its other services and independently owned websites, Google still makes most of its money from the marketing links posted alongside its search results. Google says its new approach isn’t meant to placate advertisers.
Refers from ie Technology

protecting tradmarks and logos on the web

With increased penetrating online presence, corporations change into prone to totally different varieties of on-line infringement and model abuse, similar to sale of counterfeit products in the course of the internet and malpractices employed in search engine marketing, unsolicited email, phishing, cyber squatting, brand jacking, and many others. internet identities are fluid and will also be morphed any time, leaving proper-holders in the lurch in relation to securing strong proof towards the infringes. this article talks about how one can protect your model and trademark online.

With the upward push of the internet traditional brick-and-mortar businesses discovered a possible instrument to enlarge their attain on a digital platform that used to be no longer best open, unregulated and versatile however had tremendous doable in the case of how firms might make the most of their instruments and key strengths.

on-line presence is now perceived as a natural extension of, and vital to the business enlargement methods of firms. Most corporations do that by way of putting in place a website that highlights the firm’s industry objectives, objectives and its products/services and products. This content is on a regular basis hosted on a 2nd-level area title that's purchased via one of the crucial industrial service providers (called registrars) dealing in shopping for and promoting of domains – for instance, GoDaddy, network solutions, and so forth.

on-line brand abuse of this nature can land trade owners in scandals and messy prison disputes, with consumers leveling allegations in opposition to the official brand-house owners for faulty merchandise, faulty services and products, etc. faced with such a state of affairs, it's no more feasible for companies to completely reply on conventional trademark protection laws and methods to protect their manufacturers; a holistic and powerful trademark protection technique needs to be centered in location to fortify regular legal IP mechanisms to tackle such unpleasant scenarios.

domain name as a Trademark and the need for defense

A duly registered domain identify cannot handiest act as a navigator on your site, however can be the “digital face” of your enterprise, let global accessibility of your products and services, and in addition give protection to you from unauthorized use of your area identify by means of 1/3 parties.

It does need to fulfill sure criteria to be registered though; just like emblems, a domain name should be unique so that you can distinguish and establish your items/services from that of other firms, must now not be ambiguous, and can even be principally distinctive from different neatly-identified emblems on the net in order that it does give upward push to confusion, errors, deception, and many others. It should additionally, like a standard trademark, no longer be one who violates public order or morality. The rising magnitude of domains being identified at par with emblems used to be seen by the Supreme court of India in Satyam Infoway Ltd. vs. Sifynet options Pvt. Ltd.

domain name contains an internet Protocol (IP) address, the place the title portion of the area title is called the 2nd-degree name, to be created or chosen through the applicant/entrepreneur. the end component of the area title is termed as the highest-degree domain (TLD), and is additional categorized into everyday high-degree Domains (gTLDs) and the country-Code prime-degree Domains (ccTLDs). at the moment, one of the TLDs popularly is use are .com; .org; .internet; .gov; .in, and many others.

Recognizing that the web was once quick getting saturated with these common domain names, the web corporation for Assigned Names and Numbers (ICANN), a non-profit organization overseeing administration of internet domains, took the decision so as to add more high-stage domains, and due to this fact on January 12, 2012 it invited applications for brand new popular prime-degree domains. These new applications embody terms reminiscent of .advertising; .search; .app; .social; .chevrolet; .toshiba; .legislation; .tickets; .cafe; .bridgestone and lots of others making up the 1,930 applications obtained with the aid of ICANN.

As increasingly folks flock to get their domain names registered and the opportunity of the identical being licensed looms large, on-line abuse instances underneath these thousand and so domains can even rise exponentially. along with the woes listed to start with of this text, there arises major issues of spamming, spoofing and a host of fraudulent actions that may take place the usage of one of these newly launched domain names.

some of the most prominent online brand and trademark safety strategies had been mentioned under:

safety strategies

1. Register your trademark in the Trademark Clearinghouse – The Trademark Clearinghouse, a new addition with the introduction of the ngTLDs, can act as a watch tool on behalf of ICANN of owners conserving registered emblems (the usage of which has been proven) by means of notifying the 1/3-birthday party applicant of 2nd-stage domain names similar to the one registered in the TMCH, and if the applicant nonetheless needs to move in advance with the method, the logo owner will be notified, following which the trademark proprietor can take appropriate motion.

2. Register Your area title Pre-emptively – This is among the perfect tips on how to stop somebody from registering a brand as a site title beneath the new ngTLDs; brand owners can in most cases partake in daybreak classes ranging between 30-60 days by way of registering domain names just like trademarks within the Trademark Clearinghouse on a priority basis. This unquestionably gives brand homeowners a definitive advantage over most people.

three. reveal area name labels – you will need to reveal infringing domains carefully; infringers intentionally bask in typosquatting (deliberately spelling a trademark fallacious or inserting a typographical error in a website name) to attract visitors to their web pages.

four. Register all TMCH registered trademarks below the area safe marks record – The area name protected listing (DMPL), a blockading carrier initiated by means of Donuts that utilized for greater than 300 ngTLDs, by which brand homeowners can reserve their marks under the checklist. So any new area title sought to be registered with an similar 2d degree area title of a registered trademark of a model proprietor underneath DMPL shall be immediately blocked.

5. File UDRP actions against infringing domain names – The Uniform area title Dispute resolution policy (UDRP) so as to now govern dispute lawsuits below the gTLDs, can pressure switch of a domain identify to a brand owner or even cancellation, should the complainant succeed in the court cases. The time frame of resolving such disputes is less than three months and significantly inexpensive than the traditional litigation process.

6. Take movements in opposition to infringing parties underneath URS – The Uniform speedy Suspension, a cheaper different to UDRP can also be resorted to; this on the other hand, will simplest lead the infringing domain identify to be left in suspension (rendering it inactive and un-usable via any individual). If as a model owner you are in a hurry for some sort of aid, this can be a just right possibility.

In India, the nationwide internet trade of India (NIXI) governs management of domains below the unrestricted domains (.in, co.in, net.in, org.in, etc.) as well as limited domains like ac.in, edu.in, gov.in, and so forth. The arbitration process underneath INDRP (IN domain identify Dispute decision policy) is similar to that below UDRP and URS. at the moment, the price for submitting a criticism underneath the identical is Rs.30, 000/- plus a charge of Rs.2000/- for personal hearing (most two hearings).

common protection Measures

1. establish a website identify policy/process in place to your firm – Having in place written policies/methods pertaining to purchase and safety of domain names in addition to their safety from abuse, is a should for firms. this will likely require the coordination of quite a lot of departments/units within the company – the IT department, advertising and marketing, security, logistics and the felony devices.

2. Register key domain names and register early – corporations will have to register best those key suits and customary misspellings of the manufacturers which are most recurrently used and searched (.com, .internet, .org), and people conducting trade out of doors the U.S. or taking a look to take action in future must register domains attaching the correct ccTLD (for instance, .in for India). it's best to move for protective registration than later become involved in criminal disputes over the same. also, the earlier the area title gets registered, higher safety it receives. that you would be able to hire specialized services for a similar who can work in tandem with your legal division to observe any new fascinating domain names as neatly to become aware of infringers.

3. Renew domain names well timed – companies should renew their domain names periodically; for core domains (these that includes on the company web site etc) an computerized renewal machine may be arranged. you want to also buy these domain names for a duration of a number of years at a time.

four. engage with customers instantly thru social media systems and apps– at the present time it is not uncommon for celebrities and other excessive profile personalities to take care of public accounts on social media platforms, the identical being Twitter, Instagram, facebook, YouTube, etc. firms can also borrow inspiration from the same and arrange their official social media page to be able to facilitate shopper interplay with the company in an instant.

Your social media web page may list worker guidelines, updates on new merchandise/products and services, maintain a file of shopper remarks (this might work each methods, although) and define their IP rights. it is advisable to do the identical through cellular apps too; you only want to make sure that the content that includes on the app does no longer violate any 1/3-birthday party rights, constantly showcases the use of your trademark and domain identify and is technically up to date and reviewed at periodic intervals.

alternative Measures

companies at the moment install and rent computerized trademark monitoring programs and services and products that assist stop registration of confusingly equivalent or equivalent marks by 0.33 parties as well ship throughout signals to such 1/3 parties about such logos being properly defended. Some businesses have surveillance mechanisms in situation to monitor trademark use even with the aid of official third parties right from the product building stage to the purpose of sale/distribution. All types of actions that may seriously damage the popularity and integrity of the emblem are monitored- merchandising, advertising and marketing, defamatory statements in movies, blogs or another social media platform, and many others.

As a model proprietor, where you think a case of cybersquatting, hacking/phishing or other types of on-line infringement, it will be important to conduct an in-depth investigation into the identical. collect all on hand proof (from monitor shots to content on the web page and Whois records) and be sure that such evidence demonstrates intention on the part of the domain registrant to-

i) either promote, rent or switch area name registration to the trademark proprietor for considerably greater cost or a competitor

ii) Purposely misdirect web visitors by way of owning a lot of domain names that are confusingly similar to that of a trademark

earlier than you set out to sort out the infringer, you must verify with the assist of trademark attorneys the current standing of your trademark (its power and if it has been in continuous use) and the kind of protection it's lined under at the time.

which you could both go for domain name acquisition (where a transparent case of infringement does not exist) or send out assertive cease and desist letters the place the area registrant appears to be performing in unhealthy faith (you'll want to seek the advice of your attorneys when taking this step because it could contain issues of jurisdiction and cross-usa regulations could fluctuate). you could resort to litigation the place all other therapies were exhausted or if the domain name at issue does now not fall below the purview of UDRP.

As a “perfect protection measure” though, make sure that all verbal exchange relating to trade must ideally be carried out through authentic emails (and not personal ones), and change passwords at common intervals and make a selection ones which are difficult to crack and don't have any association with the person.

then again, with this penetrating on-line presence, firms are also prone to different forms of on-line infringement and brand abuse, such as sale of counterfeit merchandise in the course of the web and malpractices employed in web optimization, unsolicited electronic mail, phishing, cybersquatting, brandjacking, etc. web identities are fluid and may also be morphed any time, leaving proper-holders in the lurch when it comes to securing strong evidence against the infringers.

Your flexible SEO strategy-2017

Flexible SEO strategy: Creation, execution and measurement in an ever-changing environment.

P&P Infotech providing you news of  Columnist Janet Driscoll Miller who is discussing in this blog about top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.
Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO strategy established to be your road map for execution.

However, one of the bigger challenges to creating an SEO strategy is that the search engines (primarily Google) are shifting ranking factors and introducing new updates fairly regularly. Therefore, an SEO strategy has to be a living document, allowing for regular modifications as search engine requirements change.

Those strategy or tactic changes then need to be communicated with the appropriate team members. SEO involves multiple departments and disciplines across an organization — it’s larger than just the marketing department. For instance, nearly four years ago, Google indicated that links in press releases should be nofollow. In cases like that, the SEO manager would need to communicate that change to the public relations team to ensure that they are aware of how to treat links in their press releases.

what SEO challenges they are facing today, the top two issues were keeping up with Google changes and not having enough resources to execute the SEO tactics.

 if you’re handling multiple marketing responsibilities, such as email marketing, advertising and more, it can be tough to stay up to date on all of the different channels you’re working with.

And it’s no surprise that resources to execute the SEO are also challenging to come by. With SEO touching so many aspects of an organization’s marketing-related activities, it literally takes a village to execute on all of the SEO efforts that need to occur around the company.

Also daunting, however, are managing expectations (40 percent) and showing value for SEO (38 percent), which brings us back to the ROI conversation. SEO takes time, but not every CEO has the background understanding or patience to wait for results.

Ahrefs recently put out a study on how long it takes for a new web page to rank in the top 10 results on Google. One of my favorite charts from that study focuses on the search volume of the keyword in the search query and where pages ranked after one year based on the search volume of the keyword:

Google also recently put out a video which may be helpful for you to set SEO expectations with management. In the video, Maile Ohye describes how to hire an SEO, and she indicates that you should expect it to take from four to 12 months to begin to see changes after SEO efforts have been applied to a page:

Showing value, however, has its own unique set of challenges. When our webinar attendees were surveyed, one-third indicated that measuring SEO value for the organization is difficult because the SEO team doesn’t always own revenue data and other information required to truly track the ROI for SEO:

Often, marketers may not have access to certain platforms, such as CRM systems, accounting systems and more, that often house transactional and revenue data. Without access to revenue data, marketers are challenged to demonstrate a channel’s business value. Further, without demonstrating measurable ROI, how can an SEO make the business case for additional resources to execute all of the SEO tactics? It’s really a catch-22.

When it comes to measuring ROI for SEO, I generally recommend the “crawl before you walk” approach. Don’t try to do it all overnight, but go as far as you can with measurement. I created a downloadable ROI workbook in Excel that will help you auto calculate your ROI for any channel.

If you can’t fill in all of the columns now, it’s OK! Just go as far as you can to the right of the workbook. The more data you can fill in, the closer you will get to measuring your true SEO ROI and value. And in the meantime, you can see what data you’re missing — and you can ask for that specific data from its owner.

Finally, we asked respondents how often they update their SEO strategy:

I was surprised to learn that 33 percent have never reviewed their SEO strategy. Given the rapid pace of change in organic search, I certainly wouldn’t have expected such a high percentage. But it’s easy to feel lost when you’re lacking resources or don’t have confidence in your measurements. How can you have an effective strategy if you can’t measure the outcome of your efforts?

While you’re creating your SEO strategy and updating it regularly, make sure that you also are auditing your analytics and tracking regularly. Be sure to educate your team about documentation and using features like Google Analytics’ annotations, so that when changes are made to the tracking, you can see why certain anomalies may exist in your dataset.

Also consider how you currently track your marketing channels. If you’re a B2B, for instance, and use a CRM tool, are you tracking the lead source of organic search? How often does the lead source field update? Consider your attribution method.

Once you have thorough tracking in place and have confidence in your data, forming, an effective strategy (and tactics to support that strategy) will be easier to measure as you regularly adapt the strategy to the meet the changing requirements of the search engines.

Referred from sej.