FACEBOOK RELAY JAVASCRIPT FRAMEWORK SIMPLIFIES API

Facebook has reconstructed its  Relay JavaScript framework for building data-pushed purposes for more uncomplicated use.

Renamed  Relay up to date , the up to date framework features a GraphQL framework incorporating best practices from classic Relay, facebook's native mobile GraphQL purchasers, and the GraphQL group, fb software engineers Lee Byron and Joe Savona said this week.

"Relay up to date retains the perfect elements of Relay—co-located knowledge and examine definitions, declarative data fetching—while additionally simplifying the API, including options, making improvements to efficiency, and lowering the dimensions of the framework," the engineers said. "to perform this, we embraced two ideas: static queries and in advance-of-time optimization."

Developers can use new Relay brand new APIs within the context of present Relay applications thanks to a compatibility API, and Relay has blended fb's React UI library with the GraphQL question language for information-fetching to permit scaling.

GraphQL has been utilized in native iOS and Android apps from fb for the reason that 2012, but facebook's native apps crew had found that it brought the overhead of creating queries via concatenating strings and importing queries over sluggish connections. The staff decided that if GraphQL queries have been statically identified, they will be built as soon as and saved on facebook servers and replaced within the mobile app with a tiny identifier, leading to decreased network visitors and quicker cell app performance.

Relay up to date takes a equivalent method. "The Relay compiler extracts colocated GraphQL snippets from across an app, constructs the important queries, saves them on the server ahead of time and outputs artifacts that the Relay runtime uses to fetch those queries and course of their results at runtime," the engineers stated.

Beforehand-of-time compilation is utilized in Relay up to date, as is rubbish collection. "rubbish assortment is enabled in the core runtime and likewise moderately integrated into the public API in order that developers don't have to explicitly handle cache reminiscence utilization," the engineers mentioned.

At the beginning supposed for constructing apps for the computer, tablets, and different excessive-finish gadgets, Relay has been used for functions starting from net instruments to cellular apps built with  React Native, the facebook engineers stated. previously, Relay was once composed of 1 library, but with Relay modern, it features three, with a compiler, runtime, and React/Relay integration layer. This modularity might permit Relay's use with other view libraries sooner or later or as a standalone library. Relay's compiler is designed so as to add more capabilities in response to GraphQL's sort device or for use for tools past app building.

WannaCry Ransomware: Dangerous Strain known as 'EternalRocks' discovered, Researchers Say

After a number of different ransomware assaults that hit enterprises throughout the globe, security researchers have now recognized a brand new pressure of malware "EternalRocks" that's extra bad than WannaCry and is probably more difficult to struggle.

According to the researchers, "EternalRocks" exploits the same vulnerability in windows that helped WannaCry unfold to computers. It also uses a NSA tool known as "EternalBlue" for proliferation, Fortune said on Sunday.

"It additionally makes use of six other NSA instruments, with names like EternalChampion, EternalRomance, and DoublePulsar (which can be a part of WannaCry)," the record said.

In its current kind, "EternalRocks" does now not have any malicious elements-- it does not lock or corrupt information, or use compromised machines to build a botnet - but leaves contaminated computers prone to faraway instructions that could 'weaponise' the infection at any time.

"EternalRocks" is more desirable that WannaCry as a result of it does not have any weaknesses, including the kill switch that a researcher used to help contain the ransomware.

EternalBlue also makes use of a 24-hour activation extend to take a look at to frustrate efforts to study it, the record noted.The final 10 days have seen a wave of cyber-attacks that have rendered companies helpless all over the world.

First it was once WannaCrypt or WannaCry that spread by making the most of a home windows vulnerability that Microsoft launched a security patch for in March. It encrypted recordsdata on infected machines and demanded cost for unlocking them.

WannaCry had some loopholes that made it easier to sluggish and stay away from.

After going through a major "WannaCrypt" ransomware attack, some other form of malware quietly started generating digital money from machines it infected.

Tens of hundreds of computer systems were affected globally by way of the "Adylkuzz attack" that focused machines, let them function and only slowed them down to generate digital money or "Monero" cryptocurrency in the historical past.

Over 56cr People Attacked in india by Ransomware Virus-

What is WannaCry?

 let’s clarify exactly what WannaCry is. This malware is a scary type of trojan virus called “ransomware.” As the name suggests, the virus in effect holds the infected computer hostage and demands that the victim pay a ransom in order to regain access to the files on his or her computer.

 

What Exactly Does Wanna-Cry Do?

RansomWare like WannaCry works by encrypting most or even all of the files on a user’s computer. Then, the software demands that a ransom be paid in order to have the files decrypted. In the case of WannaCry specifically, the software demands that the victim pays a ransom of $300 in bitcoins at the time of infection. If the user doesn’t pay the ransom without three days, the amount doubles to $600. After seven days without payment, WannaCry will delete all of the encrypted files and all data will be lost

How the WannaCry Attack Will Impact Cyber Security

At last count, WannaCry had affected more than 230,000 users in some 150 countries. Prominent among the victims of the attack are the National Health Service (NHS) in the U.K., which found many operations disrupted and had to divert patients to other facilities, Spain’s telecom company Telefonica, U.S.-based FedEx and organizations in South America, Germany, Russia and Taiwan.

Aside from FedEx, the U.S. was surprisingly spared, thanks to an alert researcher who discovered a “kill switch,” or a way to contain the spread of the attack. The hackers behind the attack have been demanding ransoms of $300 in bitcoins from each affected user to unscramble their affected files with threats to double that if payments are not made within 72 hours.

SBI ATMs not affected by ransomware

Amid reports of several ATMs remaining shut due to a possible virus attack by Wanna Cry ransomware, the largest public lender of the country State Bank of India (SBI) on Wednesday said that it has not been affected at all by the malware and all its ATMs were fully functional.
"We have not been impacted at all. None of our ATMs have been asked to shut down," SBI Chief Information Officer Mrutyunjay Mahapatra told IANS.

SBI has close to 59,000 ATMs out of over two lakh ATMs in the country.
Mahapatra said that 80-90 per cent of the old ATMs have already got the security patch, and the remaining are being updated, but none of the ATMs have been shut down as SBI has a secure closed loop network and robust firewalls.
"80-90 per cent of the old ATMs have already got the security patch. Wherever remaining, our engineers are updating. We are doing a review, and putting additional security patch if needed," he said.

Is the attack over?

No.

WannaCry was first discovered on Friday, May 12th, and it had spread to an estimated 57,000 computers in more than 150 different countries around the world by the end of the day. European countries were hit the hardest, and business ground to a halt at several large companies and organizations, including banks, hospitals, and government agencies.

On Saturday, a 22-year-old security researcher named Marcus Hutchins inadvertently slowed the spread of the WannaCry virus when he registered a domain name hidden within the virus’ code in an attempt to track the spread of WannaCry, unintentionally stopping its progress in the process. You can read Hutchins’ story in his blog post titled “How to Accidentally Stop a Global Cyber Attacks.”

Unfortunately, the spread of WannaCry wasn’t actually stopped, but instead slowed.

Learn How to Prevent WannaCry-Like Ransomware Attacks

Learn How to Prevent WannaCry-Like Ransomware Attacks.

The WannaCry ransomware has brought about a scare across the world within a couple of days of being discovered. the largest ransomware attack yet, WannaCry was briefly stopped in its tracks by way of a British researcher via registering an imprecise net handle, even as it infected 200,000 computers world.

People quickly created new WannaCry versions that could now not be taken out with the original restore. And the scope of this ransomware is big. computer systems in over 150 international locations had been hit, from police departments in India to colleges and universities in China, and from Britain’s national well being provider to Telefónica in Spain.

The WannaCry hackers have demanded funds of $200 to $600 (roughly Rs. thirteen,000 to Rs. 38,000) in bitcoins from businesses in addition to person customers whose computers had been infected, or else the data can be wiped.

Even after particular person users and IT departments patch and replace their systems, there are lingering issues right here. And if you want to defend yourself against such attacks at some point, there’s reasonably a little that you are able to do. listed below are some staple items to bear in mind to offer protection to your self from ransomware attackts.

Never run files you don’t trust

By no means run information you don’t belief..
Most pc worms, together with WannaCry, spread themselves with the help of unwitting laptop customers who run a file that they don’t be aware of sufficient about. These files are sent via emails as attachments, or by way of vague URLs masquerading as secure hyperlinks.

When you receive an electronic mail from an unknown supply, or an executable file that you just don’t belief, never click on on it. Discard it into your junk/ unsolicited mail folder, or delete the file, and empty the recycle bin.

Moreover, home windows OSes considering the fact that Vista have a safety function referred to as consumer Account keep watch over, which restricts unauthorised applications, such because the ransomware in question, from full administrative get right of entry to. If an unknown app brings up a UAC steered, steer clear of giving it this sort of permission.

There are methods to soundly execute an untrustworthy program, by running them inside of a virtual surroundings. In this sort of scenario, the program can’t have interaction with any other information for your computer. safety researchers use this method to find out about malware however you shouldn’t are attempting it for those who don’t recognize what you’re doing.

Stay Away from Outdated and Pirated OSes

The biggest cause of WannaCry’s success has been the fact that most establishments, firms and government companies had been running an unsupported model of windows, or an outdated one – XP generally – owing to an absence of funding for his or her IT department. Malware like WannaCry depend on exploiting vulnerabilities to your system, and with Microsoft ending enhance for windows XP in 2014, thousands of computers have been at risk.

The opposite problem was once that there’s a heavy culture of instrument piracy in nations equivalent to India, China, and Russia, the place companies, and even govt workplaces, were using pirated copies of home windows, which don't at all times have the desired security updates.

There's additionally the fact that home windows XP is in reality outdated (it launched in 2001, 16 years ago), and the burden of security lies on the end-consumer too. as it departments scramble to fix things around the globe, they will have to implore their firms to either pay Microsoft for prolonged strengthen contracts, or upgrade from out of date systems to newer variations to forestall spread of ransomware akin to WannaCry.

For a person user, it’s obviously much more uncomplicated. should you’re on an old home windows computer, and haven’t been contaminated but, install Microsoft’s emergency patch MS17-010. one day, keep away from pirated/ unsupported home windows since you won’t receive well timed updates, and make sure you’re using a version – home windows 7, 8.1 or 10 – as a way to get safety updates in the end. if you happen to don’t wish to pay, consider transferring to a Linux distro.

On Windows 10 –

Hit begin key, and click on on the Settings gear icon.
Head to replace & security, after which click windows update on the left.
On the fitting, select advanced choices.
under select when updates are put in, ensure it says present branch, and that each the values for characteristic and quality update are set to 0.
test the first two boxes, and close the window.
0.33-celebration firewall and anti-virus
The sheer ubiquity of windows around the world signifies that hackers and criminals regularly design their code for the most common atmosphere, which includes the default home windows Firewall and home windows Defender. And although each are capable, they are a long way from good.

in the event you need to elevate protection, you should believe investing in a just right firewall and anti-virus, ideally a highest each in its own regard. the 2 are often marketed together as ‘web security suites’ in this day and age, however it’s better to go for an individual winner for more advantageous safety.

we have now an extended record of anti-virus solutions – paid and free – you could look at, and there are a few firewalls – Comodo, Kaspersky, and ZoneAlarm amongst them – that make a great contender.

Most anti-virus and firewall applications additionally supply extended protection within the form of site filtering, which warns you of dangerous web pages; community scans, which looks at safety issues with your router and community protocols; and software updater, which makes sure that you simply aren’t the usage of an old-fashioned version of a program.

Some even supply a constructed-in password supervisor, a VPN resolution, and a safer browser. There may even be a sandbox option that helps you execute a file in a virtual setting, like we pointed out prior. And if you happen to’re involved about an impression on your efficiency, there’s regularly a ‘sport mode’ option, as neatly.

Backup your necessary knowledge frequently
despite taking all of the above precautions, there’s always a possibility that your device can also be compromised. if you’ve bought delicate knowledge, all the time have a backup. Ideally, multiple ones.

It ensures that you gained’t begin sweating and destroy down if something occurs to your pc. the elemental rule about backups is that they should always be on a separate onerous-force from your pc.

It could something be as simple as an exterior hard-drive, a network attached storage with RAID performance (it’s like having a backup of a backup), or opening an account with a subscription-primarily based cloud service, which steadily backs up all of your essential data.

WannaCry close name for India, govt must open up on cyber attacks

India would possibly have escaped the worst of WannaCry, the ransomware that affected home windows-primarily based pc programs across the globe over the weekend, stated specialists on Monday. industry, however, was on excessive alert to avoid any attacks.

The ransomware, first detected closing Friday, locks down computer systems and calls for a ransom to unlock the data stored in these programs. It had affected about a hundred and fifty nations throughout the globe, with Russia and the uk being the worst affected. India, too, pronounced a variety of circumstances of computers being locked down, including some computer systems of the Andhra Pradesh police.

the computer Emergency Response group (CERT-In) mentioned few incidents of the attack had been stated in the united states of america. “up to now, the impact of this ransomware has been suggested in… England, Russia, Spain, Germany, united states, and a few academic institutions in China. only a few reports come from our united states,” a CERT-In legitimate stated in a webcast on Monday.


The agency has issued advisories to enterprises and individuals to give protection to themselves. “don't pay the ransom, it'll motivate the attackers… record the incident to CERT-In and the native legislation enforcement businesses so that we can work on it,” the legit said.

now not people are sure, although.

“if you happen to look at the warmth map, India is one of the most affected,” mentioned Balaji Venkateshwar, a cyber security researcher. “many of the world’s ATM networks run on windows XP; India, too, can be affected.”

Others said companies and the federal government should be more open in acknowledging cyber challenges and dealing with it.

“In India, we are not talking openly about cyber safety. whenever there's a scare, individuals say allow us to get on a protecting mode,” stated Mishi Choudhary, director at instrument Freedom legislation Centre.

She delivered, “When the ATMs were hacked final 12 months, how long did they take to come out with the reality?”

On Monday, banks, airlines, massive information know-how (IT) organizations and manufacturing corporations throughout sectors issued advisories to workers to not open any unknown attachments and asked them to practice secure cyber practices.

“Our IT department is in the strategy of updating all endpoints equivalent to laptops and pcs with latest windows patches. ICT has additionally initiated safe again-up of data. Antivirus is also being up to date to cover the ransomware attack,” an AirAsia India spokesperson stated.

motels, too, had padded up to protect their methods.

“Our safety methods and instrument are being up to date with really useful patches launched from software building firms. Suspected emails, malicious web pages and commercials had been blocked at gateway and endpoint get entry to in which attackers frequently suggested customers,” said Ajai Kumar, chief information officer, Lemon Tree motels.

For the previous 72 hours, about 2,000 techies at HCL applied sciences have been glued to their computers, protecting shoppers from any assault. it's all fingers on deck for the Noida-primarily based tech major, which has shaped crack groups of cyber security specialists to protect information of hundreds of purchasers.

“we have now been working around the clock. nearly 200 cyber safety experts are protecting servers. this may increasingly proceed till the threat of this malware passes,” stated a senior govt at HCL technologies.

The banking sector is quite smartly protected from cyber attacks, stated Suresh Rajagopalan, president, device products with FSS, a funds know-how leader that handles ATM operations.

“in line with our interplay with the banks, they're protected,” he said. “A majority of the banks have beefed up their cyber safety, especially after introducing mobile banking. but given the large community, particularly of public sector banks, and their infrastructure in some faraway places, it is probably not imaginable for them to replace all the antivirus patches and others on a day-to-day basis.”

Banks, each non-public and public, stated that they had not detected any attack on their networks.

State bank of India Chief information Officer Mrutyunjay Mahapatra stated the banks’ core gadget run on instrument that might now not be corrupted simply from outdoor. ATMs work on the vulnerable windows network, and the financial institution was updating programs with latest patches to be had from Microsoft to offer protection to their techniques.

“we're also making sure that physical security across the ATMs is ample so that sensitive entrance factors usually are not compromised,” he stated, including, “it's not easy to transmit malware thru ATM networks, as these are regularly heavier than what the bandwidth is ready to transmit.”

Bankers stated there was no explicit advisory by using the Reserve bank of India or CERT-In. however, the vital financial institution has a normal “hygiene advisory”: every time there's a device replace available, it must be applied.

the goods and services and products Tax (GST) N, set as much as provide IT infrastructure for the GST roll-out, might not be impacted by way of the assault, as its methods don't run on Microsoft software, the network’s CEO Prakash Kumar said.

The GSTN is gearing as much as handle about three billion invoices every month underneath the brand new indirect tax regime and can complete the beta testing of its tool on Tuesday. “Our software just isn't in keeping with Microsoft home windows working system and therefore we're immune. We function on Linux device which isn't littered with the ransomware attack,” Kumar told PTI.

Microsoft Build 2017: Microsoft makes Office 365 more open to developers

At its construct 2017 developer conference, Microsoft has announced that it'll be bringing new opportunities to developer through place of work 365. the corporate says that Microsoft teams is now open to all developers to put up apps in the course of the place of job retailer.

These apps might be visible in a brand new ‘uncover apps experience’ feature so as to make it more straightforward for customers so as to add and use apps inside groups. These options at the moment are on hand in Developer Preview, and might be available to all users quickly. .


Besides these, the company also introduced two new capabilities available in Developer Preview. These included Compose extensions, and third-party notifications in the activity feed. Compose extensions allows users to issue commands to bring information from an app or service directly into their Team chat. As the name would suggest, third-party notifications in the activity feed allows developers to alert users of important information and updates to their service.

Further, Microsoft announced that new Teams APIs are coming to Microsoft Graph, allowing developers to access team and channel information. Developers can now package capabilities like abs, bots and connectors, compose extensions, and activity feed notifications into a single Teams app in order to make it simpler to publish and manage.

Besides Teams specific updates, announced that it will be expanding JavaScript APIs in Word and Excel in preview, which would let developers access and extend structured data within documents.

OneDrive will be getting new File Handler capabilities that will allow partners to extend the experience of working with files with new web-based views and connected actions. The SharePoint Framework will allow developers use modern javaScript tools and framework to build web parts within SharePoint. The preview version will soon be getting SharePoint Framework Extensions, lettings developers use these tools to customise SharePoint team sites, document libraries, and lists

During the event, Microsoft demonstrated its upcoming Presentation Translator add-in, which uses Microsoft’s translation APIs in PowerPoint. This would allow presenters the ability to add subtitles to their presentations in the same or different languages. New Insight APIs will allow developers build smarter processes by leveraging relationships between users and documents. The company also made two new core capabilities of Microsoft Graph, namely Delta Queries and Custom data generally available.

Microsoft announced an offer for Microsoft Azure ISV customer that allows them to directly provide new PowerApps and Flow Connectors to Office 365 customers. The company is rolling out its Actionable Messages to more Office 365 users in Microsoft Teams as well as in Outlook 2016 for Windows Insiders who are a part of the fast ring. Further, new Actionable Message tools are now available for developers.
refer from digit

Why Choose WordPress Hosting For Your Website

WordPress is the most popular blogging platform and it is always suggested, particularly to new bloggers, to blog on it. The platform is also used as a powerful website creation tool and millions of website is hosted on it for this reason. It offers good Content Management System and it is easy too.

WordPress hosting platform literally offers thousands of themes and most of those are available for free. Installation and customization is easy and a webmaster can make a website on it according to one's core concept.
It is again to note that most of the customizable tools come for free and there are tons of plugins like gallery and adding contact form to help in enhancing the website.

For beginners it is suggested to opt for WordPress platform and go for shared hosting service instead of VPS or Dedicated web hosting services. One of the greatest advantages is that it is less expensive and a basic blog does not need extra in initial stage. It is the cheapest web hosting solution for small and medium-sized websites or blogs.

However, to take note of some disadvantages too of shared WordPress hosting service. Your site may become slow if too many websites are hosted on the same server under the same shared format. If the hosting service is renowned and reliable, it will not host so many sites on same server. So it is suggested to always take the service from a good host.

Sometimes you may get your email blacklisted as you are sharing the server with many people, probably hundreds of other website owners. It is suggested to route the email through Google Apps for Business and this will save you from such circumstances.

Before buying the package it is suggested to go through the pricing part of the host server carefully to overcome any hidden charges.
refer from seliconindia

YouTube Starts Rolling Out New Website Design, Dark Mode

YouTube has started to invite its users to preview a new design of its website, which includes a dark mode suitable for nighttime viewing.

The design is also more closely aligned to the look and feel of YouTube’s mobile apps, with YouTube product manager Brian Marquardt promising more consistency across platforms in an announcement blog post.

“Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback,” Marquardt wrote Tuesday. “While we hope you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.”

Users interested in the preview could briefly sign up for it on a special web page Tuesday, but YouTube quickly closed the sign-up after reaching an undisclosed threshold. The Google-owned video site promised to invite additional users in the coming weeks, and plans to eventually make the new look available to all users.

In addition to a night mode, which replaces the white website background with a black theme that’s less jarring when used in low-light situations, the new YouTube also uses a somewhat cleaner design. Two separate menus are being merged into one, and individual menu items are spaced more generously, giving the whole site a lighter look and feel.

But one of the biggest changes may be under the hood: YouTube now uses Polymer, a new scripting technology that’s meant to simplify web development. The result could be that YouTube might be able to change up its site more easily in the future.
refer from-variety

15 well-tried ways for Increasing Organic Traffic in 2017

Many business owners understand both the benefits of SEO and the sheer potential for transforming organic visitors into long-term paying customers. But the issue isn't so much realizing that there is a benefit as much as it is finding strategies that work.

Instead of providing you with hypothetical ways that can contribute to the increase in your site's organic traffic, I asked 17 SEO experts for their proven strategies that have led to their own businesses' growth.

1. Connect with influencers

Finding and building relationships with influencers in your niche can have incredible advantages.

Jason Quey, a growth hacker who is known for his ability to connect with influencers and share their growth stories, says: "I build relationships with influential bloggers in my niche and find ways to authentically feature them. When I've done this in the past, I've managed to quickly build over 40 high-quality backlinks in very little time."

But Jason isn't the only one using this technique. Daniel Knowlton, an experienced digital marketer, says: "I create a list of the top influencers on a specific topic and then reach out to them via email and on social. My Content Marketing 2016: Top 100 Influencers post gets more organic traffic than any other page on our website due to influencer shares."

Benjamin Beck uses a similar method as well: "I've found that the best way to increase organic traffic is to get links from the influencers in the niche I am working in. One of my favorite ways to break the ice and build a relationship with these influencers is by creating a badge and post that features them as the experts they are.

"Who doesn't like getting recognition?

"I let each influencer have a badge so they can show it off on their site which builds links back to my site. Even if they don't use the badge I now have a relationship with the influencer and can find several ways to work together. Which will help my organic traffic even more!"

The added benefit of including influencers in your content is that you build an ongoing relationship with them and can continue working together in the future.

2. Use Facebook groups

There are hundreds (if not thousands) of marketing-related groups on Facebook, and a vast majority of these groups are open to anyone interested in joining.

Danavir Sarria of Copy Monk uses Facebook groups to interact with other marketers. He says: "If you become friends with group owners, deliver content, and become part of the community, Facebook groups become an amazing source of organic traffic. Plus, because of the nature of the group, word spreads fast. So you may get a lot of benefits besides traffic, such as general awareness, influence, and you may even be followed by other influencers in your market."

Some Facebook groups you might join are The Content Marketing Lounge, Women in Content Marketing, Digital Marketing Questions, and MarketingProfs.

3. Prioritize keywords

Having a strong keyword strategy is vital, not only to increase your traffic but also to increase traffic that converts. Identifying which keywords to rank for is a strategy in and of itself.

Shanelle Mullin of ConversionXL says: "My 'quick strategy' for boosting organic traffic is to play the long game. It's the only way to win in the long-term.

"Find the most impactful keyword, find the content that's already ranking well for that keyword, write something that's better than everything else out there, promote it far and wide (cold outreach, warm outreach, outreach to those mentioned, etc.), and then reach out to everyone who is linking to those lesser pieces of content to tell them about your extraordinary piece of content.

"Repeat that process for an entire list of prioritized keywords."

That method is a scalable process for increasing your organic traffic long-term.

4. Create noteworthy content

What exactly is "noteworthy content"? Well, Ashley Faulkes of Mad Lemmings says: "To boost my organic traffic I create noteworthy content that gets influencers' and webmasters' or gatekeepers' attention. That means creating the best piece of content on a given topic and then using outreach to get links—in roundups, specific posts, guest post placements, or any other way I can. You can see a recent example of this with a post I did on creating the best SEO content."

Ashley's strategy also has the beneficial side effect of getting a lot of social shares!

5. Track your competitors

If your competitors are already ranking for all of the same keywords you're trying to target, and they are getting tons of organic traffic, clearly they are doing something right.

Ajay Paghdal, the owner of a search engine optimization company, says: "I develop a premium piece of content blueprinted from a previously successful competitor post and target 500+ bloggers who would find it linkable with a compelling offer."

It's important to offer those you are outreaching to, something of value. Otherwise, why would they help you out?

6. Use affiliate marketing

An affiliate marketing strategy includes benefits for both parties. Wilson Hung of Kettle and Fire, a grass-fed-beef bone broth vendor, says: "If you have an affiliate marketing strategy, leverage your existing affiliates' relationships to build links to your pages by contributing high-quality content to them. Aim for just a couple link placements; one will be the affiliate link, and the other will be a link to the page you're aiming to rank for.

"It's a win/win because affiliates get content as well as affiliate commissions, and you become a regular contributor. It's much easier than sending cold guest post pitches."

Finding a mutually advantageous transaction can lead to better results at a much faster pace.

7. Use data and metrics

Sounds straightforward, right? But some marketers fail to remember the advantages of good old data and metrics. Casey Armstrong of Bigcommerce, says: "Stop neglecting Google Search Console and dig into query data for top-performing URLs."

What he means by that is to start tapping into your Google Analytics and Webmaster Tools to find what content on your site is performing well and converting well. Chances are, if one blog post is already convincing people to buy your product, you should focus on optimizing that post.

8. Mention other businesses

People love hearing that someone mentioned them in a blog post or article. Reaching out to companies to let them know you gave them a shout-out could result in some additional social shares.

James Scherer of Wishpond says: "An element of creating content which generates organic traffic is mentioning your favorite tools and thought-leaders and then informing them of the mention.

"For instance, I could quote Jason Miller (Manager of Content at LinkedIn)...

"'Adding influencers to your content initiatives in the form of quotes, callouts, and short interviews help validate your own good content while helping to promote the influencers in your industry. It's a win-win-win—for you, the influencers, and, ultimately, your audience.'

"And then I email Jason, or Tweet him, or DM if I don't have his email address, and let him know of his inclusion. Best-case scenario, Jason sees the value of the rest of my article, appreciates the mention, and shares my content with his own network. Worst case, I've improved the value of my article and validated this answer with a quote from someone who readers trust and respect."

You're probably already mentioning and linking to plenty of relevant resources in your own content. The only step you're missing is telling those mentioned that they were included in your post.

9. Use visual content

There is immense potential for gaining an increase in revenue with infographic design, video production, and SlideShare presentations.

Ross Simmonds, entrepreneur and speaker, says: "I repurpose visual content such as SlideShare decks and infographics into content assets placed in guest blog posts that include links back to key resources and articles."

You can also use the "guest-o-graphic" approach and create visuals for different influencers. There are plenty of graphic design tools that can make this process not only easier but also faster.

10. Tag people in your tweets

It may seem simple, but it's not often done: tagging people in tweets.

Shayla Price, an experienced digital marketer says: "When tweeting content, I tag relevant people to encourage them to click the link."

Simply find people who have tweeted similar content in the past using a tool like Buzzsumo, and tag them in your tweets.

11. Take advantage of high-DA sites

Guest posting or content collaborations are a great way to build quality links on sites that have high domain authority (DA).

Jonathan Dane of Klient Boost says: "Before having any domain authority, I would piggyback off well established blogs and use my focus keywords that I'd want to rank for, but on their blog. This helps me eventually own multiple articles around the same topic so I can be on the first page of Google."

You can google which sites accept guest contributions and pitch them ideas that you think their audiences will like. Many sites have a contributions form that you need to fill out.

12. Target keywords one at a time

To target just one main word, you can follow the advice of Ty Magnin of App Cues: "We focus on one short-tail keyword at a time that relates to our product. We develop content around that short-tail keyword, backing ourselves into a central 'hub post' that we promote via internal links, promotion, and guest posting to rank on our short-tail keyword."

Short-tail keywords help you rank for one specific word. This can eventually help you rank for longer phrases or concepts that include that keyword, thus staying top of mind for your customers.

13. Update existing content

If you have existing content that was published years ago, chances are there has been new research about the concepts you wrote about.

Adam Connell says: "I update and improve old blog posts that have lost rankings for keywords that used to drive traffic. Then I add a note to the post that it's been updated and re-promote it like I would a new post."

Republishing content is a good way to get new subscribers to see that content. Content relaunches have been known to provide quick bursts of organic traffic.

14. Identify already-ranking content

If you use a tool like Moz to track your keywords, look at which content is ranking within the first three pages but not necessarily in the top search results. Jacob MacMillen says: "The quickest way to boost organic traffic is to identify content on your site that is already ranking within Google's first three pages for relevant keywords, and then further expand and optimize that content around those keywords."

15. Get social shares

Many people believe that social shares are a vanity metric that doesn't impact your organic traffic, but Nadav Dakner of Inbound Junction thinks differently: "While the jury may still be out on the hard-and-fast connection between social engagement and organic ranking, the correlation in my work is clear: The more popular an article is on social, the more organic traffic it receives. This may be an indication that Google does indeed pay attention to 'social signals,' or it may simply be that the more attention an article on social gets the more likely it is to earn backlinks.

"The other connection that social media engagement provides is a lower overall bounce rate. These things have a direct impact on how search engines rank a webpage. Either way, investing in promotion on social media (both through paid avenues as well as through influencer friendships) is a must."

These 15 strategies are not the only possible methods that work for increasing your organic traffic, but they have been proven time and time again. Increasing your organic traffic should be a long-term plan. If you want strong results that last, it takes consistency and effort. Consider these strategies the first step toward finding those results.

refer from-marketingprofs

Key process that Small-Business homeowners will Use Technology to save lots of Time and cash

When you’re a small-business owner, you frequently don’t have an over sized team around you to delegate to once you need to liberate time to figure on your venture instead of in it. you furthermore may might not have several spare funds accessible to pay to source work to contractors or businesses. fortunately although, technological enhancements and innovations have meant that a lot of long (and usually boring) jobs will currently be controlled a lot of quickly and affordably than ever.

If you would like to grow your business and provides yourself some longer faraway from the workplace over the approaching months, browse on for a few key ways in which you'll utilize technology to contour your work tasks and improve performance.

Finance

There area unit many ways you'll save time by victimisation technology within the space of finance. as an example, there's no have to be compelled to manually produce invoices for your shoppers during this day and age, since there area unit currently lots of accounting programs, apps, and merchandiser process systems that may mechanically compile and send a bill once a group action or order has been created.

Payments, too, may be simply efficient currently. If you sell merchandise or services on-line, you'd be crazy to not utilize digital payment process services to simply accept debit and mastercard payments over the web. These services may handle transactions created victimisation PayPal, digital wallets, gift cards, loyalty points, and also the like.

For businesses commerce offline, there are lots of technological tools which may be utilised. As Associate in Nursing example, you may like better to discovered ACH process for straightforward bulk transactions, permit payment via direct checks for faster funds transfers, or build it straightforward for your shoppers to pay over the phone or on-line.

Mobile payments via smartphones are fast to line up and very cheap, and area unit the right selection once you need to be ready to settle for payments once outside the workplace, at conferences, tradeshows, consumer homes or workspaces, pop-up retailers, and so on.

If you’re like several different entrepreneurs, you most likely hate having to pay a lot of time collating your business expenses each month or quarter. If so, it’s time {to build|to form|to create} use of Associate in Nursing app that may make your life abundant easier during this regard. Expensify, as an example, could be a extremely popular application that works on each iOS and golem operative systems.

The program links up to your credit Associate in Nursingd open-end credit accounts in order that it will mechanically send details of transactions created on card to an expense report. moreover, payments created by money may be simply factored in, by taking a photograph of the receipt along with your smartphone, then syncing this image to the app. Expensify can then enter the relevant information from the image and send the main points to your expense report.

Keep in mind, too, that heap|plenty|lots} of accounting package is additionally designed to avoid wasting business house owners an entire lot of your time and energy recently. With programs like Xero and lots of others, you'll adjust your checking account to the package in order that transactions area unit mechanically foreign. As well, you'll discovered codes for normal transactions (both funds returning in and going out), in order that you don’t ought to manually apportion them to a budget anytime.


Human Resources

When it involves human resources functions you’re conjointly lined in several instances by technology. for instance, once you have to be compelled to rent new workers, instead of disbursal time sorting through all the task applications you receive yourself to seek out a order of candidates, you'll use accomplishment package. Such programs area unit designed to seek out the highest individuals out of a gaggle supported criteria you input, like qualifications, location, keywords, and coaching.


To save you time on workers management, engagement, and retention, you'll conjointly address prime school tools. There area unit several apps recently, as an example, that area unit designed to contour common, revenant time unit tasks like payroll and coverage, shift scheduling; the administration of worker benefits; and also the following of workers attending, vacation accumulation, and also the like. You’ll conjointly realize package you'll use to gift and manage workers coaching on-line, that is especially useful once you have staff placed worldwide.

Customer Service

Customer service is another space that may be created way more productive due to technology. particularly, it pays to contemplate implementing self-service client support package in order that your shoppers will complete tasks and realize answers to their queries by themselves at any time (something that a lot of and a lot of shoppers area unit returning to expect nowadays).

Interactive Voice Response (IVR) technology could be a prime example here. IVR is concerned once customers act with a ADPS victimization their phone or different communication device. They merely have to be compelled to follow machine-controlled laptop prompts and directions.

Install Associate in Nursing IVR system and shoppers will decision up and be directed to the proper person, learn their account balance, build a payment, or establish the solution to varied varieties of queries, all without having to talk with a corporation representative. This frees up extended time for your team members as a result.

Google ‘Solve for India’ campaign to help developers from emerging cities

Google announced a new “Solve for India” initiative that aims to expand and energise the start-up ecosystem in tier II cities across the country. The campaign will mentor and inspire upcoming entrepreneurs and startups in emerging cities like Pune, Jaipur, Hyderabad, Kolkata, Kochi, Indore, Nagpur, Nashik, Madurai, Kanpur and Chennai.

“There is a growing number of entrepreneurs in smaller Indian cities who are focusing on building solutions that caters to the real needs of India. Through this initiative we want to bring the best of Google under one program and join forces with them to help create solutions that serves the needs of a billion Indians,” said Karthik Padmanabhan, Program Manager Lead for Google India, in a statement.

Entrepreneurs will get an opportunity to learn directly from Google engineers, who will share product usage insights, how to develop mobile first solutions with strong offline and language capabilities and help them to build solutions across areas like agriculture technology, healthcare, transportation, education and sanitation.

Developers, entrepreneurs in tier 2 cities will also get access to direct mentoring and support from Google. Entrepreneurs will get an opportunity to learn directly from Google engineers under this initiative. Google also cities examples of some apps from upcoming cities, which are trying to solve user problems in India.

There’s a Hello English app, by Jaipur based developer Nishant Patni, which has helped over 95 lakh Indians learn English. Then there’s “kuzhandai nalam” or “child health” app from Chennai’s Natarajan Raman, who is an Android developer. The app lets parents learn about children’s health issues in regional languages and has crossed over 50,000 downloads.

According to Google, its Launchpad mentoring program which will help developers to “build, scale and accelerate early stage product ideas into category leaders.”

This Launchpad program provides six month mentorship and helps apps build, scale, develop market strategies. Google will also look at $50,000 equity free investments for startups part of this program. Those that want to build scalable solutions can also get $20,000 worth of Google cloud credits, to access and use its Cloud services.
Refer from ieTechnology