Digital Marketing
The world is going digital.
Anything you do and anywhere you go, everything is online. So is the business world.
Businesses are going digital so is the need for their marketing. We need to
promote our businesses online now more than anytime.
Marketing through
digital means is used across the spectrum by all the industries. In this
digital world, everyone wants to make use of a digital platform for their
promotion whether its business manufacturing products or providing services, or
educational institutions promoting their admission procedures, or political parties
woo people to vote for them.
In this blog I'm going
to explain a little about digital marketing and some of its tools.
Before you get bored,
let's first look at what digital marketing is. Wikipedia says , “Digital marketing is the component of marketing that utilizes internet and online based digital technologies
such as desktop computers, mobile phones and other digital media and
platforms to promote products and services.” In simple words, digital
marketing is promotion of stuff through online mediums like social media, emails,
search engine, mobile apps, etc. It is also called Internet marketing,
e-marketing and web marketing .
Benefits of Digital Marketing
Digital
marketing helps to interact more with the potential customers, getting feedback
from digital marketing is more quick and precise, and it helps in getting to
know the customer bases more clearly and understanding the market trends more
easily than the traditional methods. Digital marketing comes with many benefits.
Some of those benefits are:
1. Customer awareness and
engagement
Digital marketing makes it
easier to make your product or services more approachable to potential customers;
they can be made more known to the existence of the product or services in the market
and it in turn can boost the sales.
Not only you can be more visible to the potential customer but through digital marketing you can engage more with the existing customer. Engaging with potential or existing customers helps businesses get better ideas to implement to make changes and to attract more customers.
2.
Helps
in building a loyal customer base
Once a customer visits your
site and buys your product or services and gets satisfied with the after sale
communication, they will want to visit it more for future needs. That aside but
digital marketing plays a role in bringing your old customer back to your site.
Through email marketing we can remind him about past transactions with your
company and persuade him to visit and again.
3.
Word of
mouth becomes more easy
Digital marketing makes
spreading of your product or services through customer feedback even more easy.
Happy customers may share your site link through social media. And this makes
the spread of your site more rapid.
4.
Pocket
friendly and more effective
Digital marketing is more
pocket friendly and effective than traditional marketing methods. It involves
less cost than you may incur while using traditional tools like billboards, TV advertising,
newspaper advertisement, etc. Not only is digital marketing more cost
friendly but also effective as you get instant feedback and report on how
effective your marketing was and how the customer responded to it.
5.
Helps
in getting the customer base better
Customers actively spend their time on various
online platforms and it's possible they may not behave the way your marketing
report told you and it's obvious but you can get to know how they behave with
respect to your product through digital platforms and tools. Get to know your
customer and make strategies accordingly.
Categories of Digital Marketing
Digital marketing comes with
blends of technique/tools. A good blend of all or some techniques is good for
your business or a business specific technique is also good. Here are some the technique/tools:
1. Search Engine Optimization(SEO)
To get your website to the top on a search
engine a good SEO is very important. SEO (Search Engine Optimization) is a
technique to get your website rank higher on search engines results. It is a
blend of techniques used by experts to make your website more visible to
potential customers either through paid channels or through organic techniques.
SEO techniques can help in driving traffic from potential customers to your
website. SEO is mostly keyword specific, there are hundreds of businesses like
yours on the internet and they are also in need and wish to get ranked on
search engine results on the same keywords specific as yours. A good SEO can
help you to run fast your competitor.
2.
PPC Services
Pay-Per-Click (PPC) advertising
or Paid search is a method of driving traffic to your site through
advertising your content on certain keywords search results, by paying the
publisher money for every click on the advertisement. They can be very helpful
in getting to the target customers through specific keywords results. These can
also be very effective because they are based on study of online behavior of
the target audience.
Popular forms of PPC services are:
Google ads, Paid ads on Facebook,
Twitter Ads campaigns, Sponsored Messages on LinkedIn.
3.
Social Media
Optimization
You may confuse it with social media marketing
but it's different. Social media optimization is making your social media
account more visible and accessible to the potential customers who visit your
site. Directing your potential customers to your social media account can prove
to be very effective as following the social media can keep your customer
updated on your future course of actions. Social media optimization makes sure
your customers are easily redirected to your related social media pages without
broken links. Facebook, Instagram, LinkedIn, Twitter are some examples of
social media accounts you can use for redirecting your customer to as they are
widely used.
4.
YouTube SEO
YouTube SEO just like SEO is ranking your YouTube
videos on top of search results. It is also keywords specific just like SEO. It
involves ranking of not only videos but your channel, playlist and increasing
viewer by ranking higher on keyword specific results. Since the search engine
bots can't watch the videos YouTube SEO rely highly on text associated with
videos and tags. To do your YouTube SEO you need to be more acquainted with YouTube
algorithm and keyword research techniques. That done you can rank well on YouTube.
5.
Online Reputation
Management
Online reputation management may feel similar to
online PR but it's slightly different. It's important to keep a tab on what
people have to say about you or your business online. Wrong rumors or negative
reviews by an unsatisfied customer can harm your reputation in a big way. While
you can pay to give yourself a good review, negative news grows faster than the
good one and the search engine only cares about popularity .So it's extremely
important for you to manage the bad news on the internet from any end and for
that you someone to manage your online reputation because it's clearly not in
your hand . There are techniques used by experts to interact with those
spreading rumors, refuting their wrong claims and apologizing to the customer
who is angry. And thus build a great online reputation.
6.
Online Lead Generation
In simple terms a lead is your potential
customer and lead generation is to bring your potential customer to
eventually become your customer.
In simple terms online lead generation
is bringing prospective customers to your website and business pages and
persuades them through an online channel to become the customer and buy
something.
Online lead generation can be
done through many channels some of them are:
1. Social media
2. Email marketing
3. Online advertising
4. Content marketing
5. Website optimization
Digital marketing is a vast
jungle but an effective one. The correct as well as intelligent digital
marketing can do wonders to your business. You just need to choose the right
company to deliver you these services and just watch the magic unfold.
Hope, we were helpful and you
will visit our services.
