Social Media Marketing- Types of channels and advantages

Social Media

Online media is a device that is mainstream these days on account of its easy to understand highlights.The full world is at our fingertips all thanks to social media. It gives a chance to people to connect with each other across distances. A big part of the young population is one of the most assertive users of social media.

Types Of Social Media Channels

There are numerous social media channels on the web having their own unique features. Different kinds of audience/users are on different social media platforms for various purposes like uploading pictures,videos, entertainment and surfing their favorite brand. Some of the most talked about social media channels on the internet are:-

1. Facebook:-This is easily the largest social networking site in the world and one of the most generally used. And it is perhaps the first that surpassed the landmark of 1 billion users. It has approximately 1.59 billion active users per month.

2. WhatsApp:-It appears on the scene much later than Facebook, but has been able to capture the artistry of millions of people across the world by giving them the understanding to communicate.It has approximately 1 billion number of active users per month.

3. Instagram:-Instagram was dispatched as an extraordinary informal communication stage that was totally founded on sharing photographs and recordings.This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera.It has approximately 400 million number of active users per month.

4. Twitter:- This social networking site permit you to post text messages, containing a limited number of characters, to convey your message.It has approximately 320 million number of alive users per month.

5. Snapchat:-This is an image messaging social platform that enables you to chat with friends by using pictures. It allows you to explore news and even check out live stories that are happening around the world.It has approximately 200 million number of active users per month.

6. LinkedIn:-LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages.It has approximately 100 million number of active users per month.

Social Media Marketing

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform.With the use of social media platforms we can promote our websites, product and services in more effective places.When using social media marketing,firms can allow customers and internet users to post users generated content.It is getting more famous for the two experts and researchers.On an essential level, web-based media promoting incorporates the administration of a showcasing effort, administration, setting the extension and the foundation of company's ideal online media culture and tone.

Advantages Of Social Media Marketing

1. Topical authority means your business is a trusted source of information on a given topic.

2. It is free to create social media posts with organic content.

3. Retargeting works by keeping a rundown of individuals who visit your site and putting mysterious "treats" inside their program.

4. Social media can have a huge impact on making ads. In fact, that is where most of the ads are shared.

5. Social media marketing can assist in sending customers directly to your site or page.

6. A strong investment in customer service can build good relationships between your company and your customers.

Conclusion

On the planet with more than 70% of web clients dynamic on informal organizations, who go through in any event one hour daily on normal on those interpersonal organizations, we need to acknowledge that interpersonal organizations have become such a reality in which individuals broadcast, join and plainly trust. We also have to be aware that over 60% of those users access via mobile devices, with strong indicators that this percentage will only increase in the future years. So this is the time where your brand needs to be on social media.

Thank You for reading this.

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Why Does Your Business Need SEO?

SEO and Its Importance for Businesses

Well before telling you why your business needs SEO, let me make you familiar with what is SEO if you are not.

Everyone knows how important it is for businesses to be online, to be on the web in this digital era and how much marketing on the web is important to succeed in the competition prevailing. There are many digital marketing tools to market on the web and SEO is most important of them. Unless and until people don't know about your existence on the internet or about the products or services you offer they are not going to buy it and will obviously visit your competitor, buy from them. SEO is going to help you to be visible on the internet, on Google searches and getting clicks, website traffic and improving your sales prospect.

SEO i.e. Search engine optimization in simple words is organically improving your websites ranking on search engines (like Google, Bing, etc.) to improve your website traffic and boost your sales organically. 

We all know pitching your product or services through outbound methods of marketing i.e. calls, door to door selling are old and annoying to customers and also does not guarantee the results as you are working on converting a non-interested customer to buy your pitch but in an inbound technique like SEO your chances  of succeeding in converting leads because you are working on pitching your products or services to those who maybe are interested in your company as they are searching for it on the net. 

So the thing is there are numerous paid tools to increase your website traffic but studies over the time have proved that organic traffic constitutes a huge part of website traffic and is more likely to convert leads. That's where SEO comes to play an important role.

Benefits of SEO for your business are numerous especially if you are new to the business and internet. Some of these are:

1.     Organic Search Traffic is mostly the main source of traffic for businesses and it can’t be replaced

2.     Enhances the experience of the user visiting your website and improves credibility

3.     Optimization for local area and nearby areas has improved the chances of small and local businesses getting customers 

4.     SEO improves the sales performance as it focuses on normally those customers who are interested in your product or services as they are searching for it

5.     While analyzing for SEO, you can also analyze the mood as well as preferences of your potential customers

6.   The most amazing thing about SEO is that it is relatively less costly than traditional marketing methods

7.   You can measure accurate as well as quantifiable results of the marketing campaign you ran. Using analytical tools you can see the after effects of the technique you used

8.     Bringing in more customers from people sitting far away. Through your website you can connect and pitch your product to those who otherwise you would have not met

9.     Your brand get more recognized and known for being on the first page and even if you potential customer doesn't click they may refer you for future reference

10.  You can have an edge over your competitors who are still stuck in traditional ways of marketing their business

11.    Last but not the least internet users usually click on the first 5 results on searching upon the result. So if you are not in the top 5 you are almost out of the race and SEO helps you to be in the race

 

Now that you know how much you can benefit from SEO, how your business can utilize SEO and how you can improve your sales without paying humongous for it. It shouldn't take long to think about an internet marketing budget and SEO to it.

The only thing that is left and important to know that you need to be patient for SEO to work in a long term. The results of SEO are not visible in seconds but they will stay for long and keep benefiting you in future.

So don't wait for long and make your query today and just let the magic unfold…

 

Web Hosting Services - What is it and what are the kinds of services available

Web Hosting Services - What is it ?

So, have you ever seen a website and wondered how it got on the internet, where is its data stored or who uploaded it and how are we able to access it from any part of the world? Well the answer to your question (if you ever had) can be answered by Web Hosting services.

If you are familiar with IT related terms, this may not feel alien but if you are new to IT and you want to own your own website for business or whatever purpose you have you need to know that you will need web hosting services.

As per Wikipedia, “A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.” 

In other words, web hosting is a service of making your website public on the internet for everyone to view and search. You can compare it with something like renting a house or office for use, where you can store all your stuff like files, images, and videos, content but for others to access.

Every website you ever visited, was and is hosted by a host server and the file i.e. website is uploaded on ‘www’.

The thing is you need to hire someone to host your website on the internet because you need very specific knowledge and technologies to do that.

Your website would be stored on a computer on which anyone can access after typing your website name on the search bar. These computers on which the website is stored are called servers. You need to own your individual domain name to make your website uploaded on the internet. 

There are many web hosting service providers available on the internet offering a range of services. You need to make sure you choose the right pack with the right services so that your website visitors have the right experience and you can rock your work. 

Other than giving server space to your site, Hosting service providers likewise offer different types of assistance identified with website management. For example, the assistance services we provide for our clients along with web hosting are:

1. Linux / Windows hosting platform with unlimited sub-domains capability
2. Support for popular web technologies & databases
3. Manage your website with easy-to-use online control panel or FTP access
4. Web analytics, reporting & backups
5. High Availability & Security
6. 24x 7 Technical Supports
7. Support PHP 4.2.3, ASP, .NET 2.0, Active Perl 5.61
8. FrontPage Server Extensions 2002 support
9. Free MySQL & MS Access Database
10. Free Online Management Console
11. FTP Access
12. Web Analytics, Reporting & Backup

Types of Web Hosting Services

 There are different types of web hosting services available that a number of web hosting service provider offer, some of them are: 

• VPS hosting

Virtual private servers(VPS) or virtual dedicated server(VDS) is a hosting service type in which you share your server space with other websites but you have your own space partitioned so your website and other websites activity does not cross each other.

• Shared hosting 

As the name suggests, shared hosting is when one site is hosted on the same server with the other websites. That means your website and others website is sharing the same server. 

• WordPress hosting

Wordpress hosting is a kind of shared hosting but for wordpress site owners. You get many pre-formatted features which can make your work easier.

• Cloud hosting

In cloud hosting, your service provider will provide you to host your site on multiple interconnected servers. So, in case one server is occupied with heavy traffic, your traffic will get directed to another server. It's a new system and has become everyone's go to hosting service in recent times.

• Collocated Hosting

In collocated hosting you will have your own server. You need to purchase it and you will buy your own server and have it housed at a web host's offices. 

• Dedicated Hosting

As the name suggests, you will have a whole server space dedicated to your website. All resources of a server will serve your website. It's expensive and it's recommended to only those whose website attracts a lot of traffic and is unmanageable on a normal shared system.

 

Now that you have an idea of what web hosting service is. You can ponder over how you can avail web hosting service for your website and enjoy the benefits of having your own website traffic. Since for having an online presence and your own website you will need web hosting services and how you avail them is what can decide your websites future.

For more information on web hosting services, you can contact us or call us.    

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Content Writing : why is it a good business strategy.......

Content writing 

If you are familiar with either digital marketing or SEO you must be familiar with the term content marketing or content writing services. And if you are not, let me break it down for you what exactly is this service and is it related to SEO or digital marketing. 

Well as per Wikipedia, “Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.”

It means writing informative and important things(maybe a blog, or classified or website content) just I am writing one, that suits your business on your business specific keywords and marketing them online to attract customers and build a customer base.

If anyone is looking for purchasing a particular product or service they would want to know about it and then make a decision to purchase it. For example you would want to know about the latest features of a laptop before purchasing a laptop or latest fashion trends before purchasing a dress.

Well imagine your customer reading about a particular product or service you are providing and getting to know about the seller or service provider i.e. you right there only, sounds amazing right. It's easy for you to stuff your website as an anchor text and drive the traffic of the blog to your company website and generate and convert the lead. If you're lucky your reader can be your customer. What you need is just the right keyword analysis and the right kind of content to generate the traffic. 

 

What are the benefits of Content Marketing?

Content marketing may seem like a hefty task and you may think it is not going to provide you enough leads as compared to the efforts that need to put in it but i can tell you some pretty benefits that may make you see content marketing in a different light: 

1.    Google is going to be impressed as it likes more content 

2. Well……Content marketing generate more sale as compared to your normal sales practice

3.  It lets you persuade the customers while they are still making a decision

4.     It's not annoying as your traditional marketing practices

5. Adds credibility to your brand and increase awareness for your product or services in potential customers

6.     It's a onetime investment that can give ROI for a longer period as the content stays on internet

7.    Grow your social media following with content marketing

8.    Your company website traffic escalates

9.    Your after sale service becomes easy and more convenient

10.    Your sales team work gets easier

11.   Higher visibility in search engine

12.     More and natural backlink building

13.     Pervasive across industries if done perfectly

14.     Doesn't cost much for trying if you're just starting

15.      It helps in SEO process

 

Now that you got the amount of benefits content marketing has as much as other digital marketing tools, you should think of investing in it as much as other tools and see the results unfolding in front of you.

A task that looks hefty can also turn out to be a magic wand and boost your sales like never before if you do it right ………

Hope it was helpful and if you want to boost your sales and try to see how much content marketing does wonders for your business you can contact us.

 

Why your business needs a good graphic design….

 Graphic Design and its importance for your business

An advertisement of your business without a good graphic design is like food without salt or sweets without sugar or jaggery, dramatic right? No, probably not. Graphic designing is one of the most important aspects of advertising your product online. The most effective way to have someone's attention is to attract and fascinate them with aesthetic images. I am quite sure none of us can ever ignore a beautiful or aesthetic picture in front of us and once you have an attractive image in front of you will try to get to know more about it.

Presenting your products or services in a presentable and aesthetic manner helps you to reach your potential customers and generate leads for your business. It's one of the most effective ways of generating leads. I mean if you think from a customer's perspective you will get the point. We all have been customers in our daily life and you know you are most likely to opt for visually better options like dresses with a pretty catalogue or decorative lights with better combinations or a product with better packaging in a shopping mall or you are most likely to enter a shop that has better architecture or show pieces. Just like this your potential or targeted customers will be more attracted to aesthetic advertising. Did I also say it adds a little bit of branding to your company’s name? 

 

Let’s just look at what graphic means in a wider sense and not just good designing …………

Graphic Design is an art/skill to visually communicate with your existing or potential customers and generate leads using aesthetic/visually appealing text, image, site, videos, presentations,  posters,  logo,  banner, icons,etc.

Graphic Designers use typography, photography, iconography and illustration to visually appealing designs. Graphic Designing is not making everything colorful to make it attractive but to make it pleasant to eyes, using the right color combination, using the right text font style and size, placing the symbol at the right place and making an attractive logo.

 

Let’s just quickly look at some point that can tell you why your business needs a good graphic designing: 

 

          1. Your Custom Logo Can Establish Your Brand’s Credibility 

   - An aesthetically designed custom logo adds credibility to your brand. Just some efforts in designing an originally designed and conceived logo can make your brand look amazing.

     2. It's The Best Way To Advertise Your Business                    

-A good graphic can help your brand get traction with your potential/targeted customers and a badly designed advertisement can pass on as an annoying noise.

3.   A Well Designed Website Would Do It For You

-If you want your potential lead to stay on the website and explore your work a little to convert the lead you need to make sure the designing of your website make it happen i.e. it should be easy to use, faster to load, easy to interpret, attractive to look at and informative at reading.

4.  Your Catalogue Designing Matters 

-A badly designed catalogue can ruin the prospectus of getting a lead. It leaves the wrong impression that your product is not worthy enough to buy. That's why a good catalogue design really helps in converting potential customers to customers.

5. Your Social Media Presence And Followers Are Important

-by using intelligently designed and aesthetically beautiful images you can create an amazing and effective social media presence that ultimately helps in establishing brand and generating leads

6. Presenting Your Point In A Better Manner

-a thought by and thoroughly researched and aesthetically designed presentation for presenting your ideas and point of view is equally important.

7. A Good Packaging Is Everything

-If your products packaging is attractive you are having more chances of attracting customers than your competitor.

8. Your First Impression Can Quite Literally Be Your Last Impression

-a visually pleasant design can leave a lasting impression on your customer/visitors mind and so is the badly designed but the aftereffect of both the scenarios would be different.

9. Credibility  Building Is Everything

-sounds repetitive but credibility building is important and can happen by intelligently designing your logo, advertisement, infographics, packaging, branding, catalogues, website, etc.

10. Efficiency Improves When You Summarize Your Point In A Better Manner

-overall it helps in improving the efficiency of your business working if you express your views precisely and in a summarized manner.

11. You Can Compete And Win By A Bigger Margin Your Competitor Can 

-if you play it smart and work upon your graphic designing, you can stand out among your competitors in the eyes of customers.

12. Your Message Reaches Subtly And It Matters

-if you present your message in a pleasant manner, it reaches out, you get attention and you're heard.

13. Your Sale Enhances Than It Ever Before

-If you follow it all, it ultimately leads to better sales and lead generation and customer base building.

 

Graphic Designing may seem like an insignificant part of your business strategy but it's totally opposite if you dive into it further and look for its significance deeply. A good graphic really helps in establishing your brand and promoting you further; it can boost your sales, attract more customers and add credibility to your company. What you need is to find a good graphic designer (like us at P&P InfoTech) and hand over the job, sit back and let the magic unfold.

Hope you found it helpful and if you are interested you can contact us.