Bulk SMS - explanation , purpose and ways

                                              Bulk SMS

Mobile has become an integral part of our daily life . Every other individual you know operates a mobile phone whether smartphone or feature phone. Business also operates in the same ecosystem as us , so is the requirement of marketing and reaching out to your customer through mobile phones . Bulk SMS does exactly that .

In this blog we are telling you what is bulk SMS , why is it used by organisations and how you can make use of bulk SMS for your benefit.

Bulk SMS is spreading a large number of  messages to a large number of people at the same time. It can be explained as a “one-to-many” type of service , where one sender sends messages to many receivers. It's different from “one-to-one”  services [sending personal messages from one individual to another individual] and “many-to-many”[group messaging] services. Bulk messaging is also called Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing.

Bulk messaging is generally used by advertising and marketing agencies,media companies,  retailers, B2B businesses,  consumer brands , healthcare providers, financial institutions , banks, travel companies, school , educational institutions  and agencies or any type of business/organization to reach out to as many potential customers and established customers as possible either for informing about any new discount or offer or informing and alerting them about anything in general. Bulk SMS is used by all kinds of organisations for their business and other purposes irrespective of their size and type.

Bulk SMS is commonly used by different organisations for the following purpose :

1. Alerts 

2. Reminders 

3. New offers 

4. New information about change in the government order and regulations 

5. Communicating with employees in the firm 

6. Circulars from principal or management

7.  Mass advertisement 

8. Notification

Mobile messages have a 98% open rate within 3 minutes. People are very active on their mobiles, so bulk SMS is one of the best methods to reach out to a large number of people without getting ignored .

Bulk SMS is useful in many ways . Some of these are :

1.  Cost effective

2. More effective than e-mail and e-mail marketing

3. Providing a higher return on investment

4. More convenient

5. Comparably cheaper

6.  Easy to use

7. Supported on all mobile phones 

8. Does not requires extensive technical know how

9. Advantage over traditional method using competitors 

10. More efficient 

11. Worth the value 

There are significant number of ways of bulk messaging .These are:

1. A mobile phone application 

2. A software program

3.  A web interface , or

4. SMS API with their website or system

Bulk SMS can be done in some simple steps :

1. Select a service provider of your choice [say P&P Infotech]

2. Register yourself with the service provider

3. Select and prepare list of your clients and their mobile numbers

4. Divide your client base on the bases of age , gender , place of residence , etc

5. Type or prepare your text message 

6. Decide upon the date and timing  of your bulk messaging 

7. After finalizing every step , send your text 

8.  View your report and follow up on next message

One of the most important things to keep in mind is to check the rules and regulations of the country from which you are sending your message and the country of the clients that are receiving the message and comply with them.

Bulk messaging is one of the best ways to reach a client and one should consider utilizing this function for better running of the business.

Thanks for giving it your time . Hope, you like it.